Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9572 Articles

Data - Apr 27, 2025 Chrome dominates with 63% market share, Safari trails at 17%

Web browsers compete for digital real estate as mobile usage reshapes the landscape.

by Luis Rijo

AI - Apr 27, 2025 AI pioneer warns of superintelligence takeover within next two decades

Minimalist illustration of AI pioneer alongside neural network visualization, depicting human-AI relationship.

Hinton's latest prediction suggests superintelligent AI could arrive sooner than previously estimated, with significant implications for humanity.

by Luis Rijo

Video - Apr 27, 2025 Agency cost-cutting mindset endangers marketing effectiveness

A visual comparison of agency philosophies: cost-cutting versus growth-focused marketing approaches in 2025

The industry-wide focus on savings over growth threatens long-term brand success, experts warn.

by Luis Rijo

Display - Apr 27, 2025 Google Q1 2025 earnings reveal advertising strength amid AI transformation

Google's strategic shift from Network to Demand Gen: visualizing the -2% revenue decline versus growth on owned platforms.

Detailed analysis of Google parent company's advertising performance as AI initiatives reshape search, YouTube, and ad technology.

by Luis Rijo

Data - Apr 27, 2025 BfDI warns about email transmission of medical appointment confirmations

Medical appointment email security alert: Split-screen shows encrypted vs. unencrypted data transmission highlighting GDPR concerns.

German Data Protection Commissioner raises concerns over unencrypted emails containing patient health information.

by Luis Rijo

Search - Apr 27, 2025 Google search rankings show significant volatility in April

Semrush SERP volatility chart showing high ranking fluctuations throughout April with 6.2/10 score

SERP fluctuations reaching high levels as multiple tracking tools confirm ranking shifts.

by Luis Rijo

Data - Apr 27, 2025 Tech giants hit with €700 million in fines for DMA violations

EU fines tech giants: Apple hit with €500M, Meta with €200M for Digital Markets Act violations in landmark regulatory action.

European Commission penalizes Apple and Meta for breaching EU's new digital competition rules just four weeks after enforcement began.

by Luis Rijo

Social - Apr 23, 2025 Meta rolls out ads to Threads globally today

An image of Threads app showing ad integration, featuring a sponsored post from Jasper's Market among organic conversations.

Meta expands advertising to fast-growing platform with 300M monthly users.

by Luis Rijo