Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9572 Articles

AI - Apr 20, 2025 Google's AI Overviews cut organic clicks by 34.5% despite company claims

The image illustrates how Google's AI Overviews reduce organic clicks by 34.5%, showing before and after search result scenarios

A new study challenges Google's assertion that AI Overviews increase website traffic, impacting publisher revenue and user behavior.

by Luis Rijo

AI - Apr 20, 2025 Meta to use public posts to train AI models, users can opt out

Man looks concerned at phone as data flows to Meta's AI on their May 27 deadline day.

Meta announced plans to harvest public user content for AI training, raising privacy concerns.

by Luis Rijo

Video - Apr 20, 2025 YouTube expands automatic dubbing despite viewer concerns over missing opt-out

YouTube's auto-dubbing notice shows how AI generates alternative language tracks without viewer opt-out options.

New AI-powered feature enables creators to reach global audiences but leaves viewers without global disable option.

by Luis Rijo

Data - Apr 20, 2025 Zeotap achieves Google Cloud Ready BigQuery certification

Zeotap earns Google Cloud Ready - BigQuery certification, validating its enterprise data platform integration capabilities

Enterprise customer data platform receives technical validation after rigorous testing process.

by Luis Rijo

Search - Apr 20, 2025 Google Marketing Live 2025 unveils AI-powered ad innovations

The minimalist blue background image displaying "Google Marketing Live" text in white—the tech giant's flagship marketing event for 2025.

Google Marketing Live 2025 to showcase latest digital advertising tools and AI capabilities this May.

by Luis Rijo

Display - Apr 19, 2025 Google phases out YouTube video action ads for Demand Gen

This split-screen comparison illustrates the evolution from YouTube Video Action to Demand Gen, showcasing expanded advertising inventory across multiple Google platforms.

Google expands advertising capabilities with new platform for marketers seeking broader reach.

by Luis Rijo

Data - Apr 19, 2025 How web standards shape the internet's governing framework

The hidden bureaucracy of web standards development processes that shape our entire online experience.

A behind-the-scenes look at the consensus-driven process that ensures web reliability.

by Luis Rijo

Data - Apr 19, 2025 EU's attempt to fix GDPR enforcement backfires spectacularly

GDPR maze: EU bureaucracy illustrated as complex flowcharts, DPA boxes and ticking clocks from 2018-2025.

How a well-intentioned regulation became a bureaucratic nightmare.

by Luis Rijo