Adlook partners with FreeWheel to expand premium CTV and video ad inventory access
Strategic partnership between Adlook and FreeWheel aims to enhance programmatic advertising through AI-powered targeting and optimization.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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PubMatic and DIGITS partner to transform local grocery retail media advertising
Strategic partnership brings enterprise-level programmatic advertising capabilities to local grocery and convenience stores across the US.
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AI content scraping controls evolve as tech giants respond to publisher concerns
Latest developments in AI scraping protection tools from major tech companies, as content creators seek control over training data usage.
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MSN Weather unveils new homepage with modern design
Microsoft's MSN Weather launches redesigned homepage featuring AI forecasting, unified interface, and detailed weather insights, backed by leading accuracy data.
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Microsoft Clarity enhances website analytics with new Wix integration features
Microsoft's latest update brings advanced user behavior tracking and AI-powered insights directly into the Wix platform for improved analytics.
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IAB Tech Lab releases framework for privacy-first digital advertising without IDs
New industry guidance helps advertisers and publishers navigate the transition to ID-less solutions while maintaining advertising effectiveness and privacy standards.
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Pinterest Predicts 2024: Data analysis reveals major social platform trend shifts
Comprehensive analysis of Pinterest's 2024 trend forecast shows significant user behavior changes across multiple categories based on Q3 2023 data.
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Japan to allow Online Pharmacy and Telemedicine Prescription Drug advertising in 2025
Major policy shift enables licensed Japanese online pharmacies and telemedicine providers to advertise prescription services starting January 2025.
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1,000+ Meta staff process 61.4M content actions under EU's Digital Services Act in 2024
Meta details DSA compliance data showing 90% audit success rate across Facebook and Instagram with 529.7M EU users.
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FOX News channel sets record cable news share as competitors face historic decline
FOX News Channel achieves unprecedented 62% cable news audience share in November, while competitor viewership drops sharply post-election.
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EU Data Protection Board strengthens AI governance framework with new initiatives
European Data Protection Board announces collaborative measures with EU AI Office to align data protection and AI governance frameworks.
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Fubo adds 18 NBCUniversal FAST channels
FuboTV expands its streaming service with 18 new NBCUniversal FAST channels, including sports, news, and Latino content.
