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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9572 Articles
Retail   -   Apr 19, 2025 Microsoft unveils merchant program for Copilot shopping integration
The Copilot app's price tracking interface shows a $80 Contoso trainer with customizable alerts and AI-generated reviews.

A centralized AI-powered shopping platform connecting retailers with customers through personalized recommendations

by Luis Rijo
Video   -   Apr 19, 2025 CTV shifts force media strategy pivot as 9 in 10 homes connect TVs
Streaming shift revealed: 36% dropped subscriptions while 24% plan to add free services as viewers embrace ad-supported content.

FAST platforms gain significant ground amid subscription fatigue and economic concerns, new data shows.

by Luis Rijo
Data   -   Apr 19, 2025 TCF v2.3 update aims to solve vendor disclosure ambiguity
The IAB Tech Lab's Transparency and Consent Framework logo, essential for GDPR compliance in digital advertising.

IAB Tech Lab tackles critical privacy framework issues with latest technical specification release.

by Luis Rijo
Display   -   Apr 19, 2025 Digital ad revenue hits $259B with unexpected mid-tier growth
Chart shows digital ad revenue 2024: search leads at $102.9B, social hits $88.8B, podcast grows 26.4% despite small share.

Major advertising categories show double-digit increases as mid-sized companies outpace tech giants.

by Luis Rijo
Display   -   Apr 19, 2025 Celtra obtains Amazon Ads certification for creative platform
Personalized food delivery ads showcase dynamic creative formats for different customer segments and occasions.

Integration allows seamless deployment of creative assets across Amazon DSP, streamlining campaign workflow for advertisers.

by Luis Rijo
Search   -   Apr 18, 2025 Google saves users 1 million hours daily with faster search
Google's iconic "G" logo with speed trails in brand colors, visually representing the search engine's millisecond performance improvements

Google's latest speed improvements deliver substantial time savings for billions of users worldwide.

by Luis Rijo
Data   -   Apr 18, 2025 ReachTV enables airport ad measurement with Nielsen ONE Ads
Nielsen ONE dashboard shows cross-media campaign metrics with deduplicated audience reach visualization

First cross-media measurement for airport advertising unlocks travel audience data.

by Luis Rijo
Data   -   Apr 18, 2025 Microsoft adds Copilot to Clarity analytics
The Microsoft Clarity dashboard

Microsoft introduces AI assistant to help marketers uncover website insights without complex dashboard navigation.

by Luis Rijo
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