Australian online ad spending surges 12.1% in Q3 2024
IAB Australia reports significant growth in online advertising revenue for Q3 2024, with video spending leading the surge due to Olympics coverage.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google Analytics adds manual ad content support to custom channel groups analysis
Google Analytics enhances custom channel group analysis by adding manual ad content parameter support for improved traffic tracking.
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Spotify expands digital publishing tools with launch of Spotify for Authors platform
Spotify introduces comprehensive analytics and promotional tools for audiobook creators through new Spotify for Authors platform.
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Google announces major changes to Search Features in Europe under DMA compliance
Google details significant modifications to its search services in Europe, including new comparison tools and removal of features, to comply with DMA regulations.
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Google Developer program launches Premium Tier with $500 cloud credits, expert support
Google expands its Developer Program with a new premium membership offering cloud credits, certification vouchers, and 1:1 expert consultations.
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Instagram launches major DM update with location sharing and 300+ new stickers
Instagram introduces significant messaging updates including location sharing, customizable nicknames, and hundreds of new stickers for enhanced communication.
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DOJ and States seek historic breakup of Google
Justice Department proposes Chrome divestiture and unprecedented data-sharing requirements to restore competition in search markets.
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Viant launches certified partner program
New partnership program brings together industry leaders to improve targeting and measurement capabilities for Connected TV advertising.
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Google enhances Holiday Shopping experience with AI-powered Lens and Maps features
Latest Google Shopping updates bring AI-powered product recognition and local inventory search to enhance in-store shopping experience.
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Holiday shopping trends show 80% of consumers prefer physical retail experiences
New research reveals in-store shopping dominates holiday retail as consumers seek immediate purchases and tactile experiences.
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Microsoft reports 75% Enterprise AI adoption with $3.7x ROI across Fortune 500 firms
Microsoft reveals widespread enterprise AI adoption, with Fortune 500 companies reporting significant ROI and efficiency gains across industries.
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Polish TV viewership data shows 6-minute daily increase amid Autumn programming shift
Nielsen's October 2024 Gauge report reveals shifting TV consumption patterns in Poland, with streaming services gaining ground.
