Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9572 Articles

Retail - Apr 21, 2025 Retail media surge: Sponsored products drive 22% growth in European market

E-commerce search page showing sponsored product placements and 22.1% retail media growth visualization

How brands can capitalize on the fastest-growing ad format as performance budgets shift.

by Luis Rijo

Data - Apr 21, 2025 Australian travel sector surges as digital habits reveal strong growth trends

Australian travel sector data reveals 86% of online users engage with travel content across platforms

Digital audience data shows dramatic shifts in how Australians research and book travel options.

by Luis Rijo

AI - Apr 21, 2025 70% of companies lag in AI adoption for media campaigns

Digital divide: 30% use AI-powered analytics vs 70% using traditional methods in media campaigns

New report reveals adoption challenges despite half expecting full integration by 2026.

by Luis Rijo

Audio - Apr 21, 2025 Spotify expands audiobooks to German markets amid global push

Spotify hosts "The Next Chapter" audiobook panel with industry leaders at German market launch event.

Streaming giant adds 350,000 titles for users in four new countries.

by Luis Rijo

Social - Apr 21, 2025 Pinterest launches new skills badge to boost marketing performance

Pinterest's sleek Performance Essentials badge showcases intermediate-level certification requiring 10 courses focused on lower-funnel marketing tactics.

New certification program targets conversion-focused advertisers seeking measurable results.

by Luis Rijo

Video - Apr 21, 2025 Adform adopts new video ad categories

Standalone video ad placement - one of the new categories in Adform's OpenRTB 2.6 implementation

New IAB Tech Lab signal implementation enables clearer outstream video classifications.

by Luis Rijo

Social - Apr 21, 2025 TikTok unveils new brand suitability controls

A comprehensive diagram of TikTok's Safety Suite showing pre-campaign controls, in-flight tools, and measurement options for advertisers.

TikTok upgrades advertiser safety suite with video and profile exclusion tools.

by Luis Rijo

Search - Apr 20, 2025 Google's AI-powered defense suspended 39 million advertiser accounts

How Google leverages advanced AI systems to combat fraudulent advertisements.

by Luis Rijo