Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9765 Articles

Audio - May 02, 2026 SuperAwesome signs Wow in the World for its kids podcast ad network

SuperAwesome and Tinkercast logos on purple background announcing podcast ad partnership

SuperAwesome adds Wow in the World to its kids podcast ad network, Awesome Audio, connecting global brands with 300 million lifetime listens and 18M monthly.

by Luis Rijo

Data - May 02, 2026 Amazon Ads Data Manager: what ADM actually does and how to plug it in

Amazon Ads Data Manager (ADM) is a standalone platform for uploading, organizing, and activating first-party data across DSP, AMC, and Events Manager via API.

by Luis Rijo

AI - May 02, 2026 Brussels AI Act talks collapse - but the August 2026 deadline holds

Empty EU council chamber at night with red-lit 2 August 2026 AI Act deadline projection.

Overnight negotiations in Brussels failed to amend the EU AI Act, leaving the 2 August 2026 compliance deadline intact and organizations with no extra time.

by Luis Rijo

Social - May 02, 2026 The iceberg below the ad market: what Big Tech Q1 results actually show

Iceberg with Meta, Google, Amazon logos above water, small businesses submerged below

Meta up 33%, Google Search up 19%, Amazon up 24%: millions of SMBs outside agency chains, not large brands, are fuelling platform advertising growth in Q1 2025.

by Luis Rijo

Display - May 02, 2026 Freecash pulled from both app stores over media coverage Almedia disputes

Apple and Google Play stone pillars trap a glowing Freecash coin in darkness

Almedia's Freecash removed from App Store and Google Play over media coverage the company calls inaccurate. Berlin-based firm files appeals with both platforms.

by Luis Rijo

Video - May 02, 2026 Prime Video's May 2026 lineup: Spider-Noir, NASCAR, and live music

Prime Video May 2026: noir detective, live NBA, and vintage racing on rain-soaked streets

Amazon's Prime Video today detailed its May 2026 slate: new originals, live sports across five leagues, and Amazon Music festival livestreams for US viewers.

by Luis Rijo

Video - May 02, 2026 Roku reports $1.25B Q1 2026 revenue as ad spend through DSPs jumps 40%

Roku home screen on a living room TV showing Netflix, Apple TV, and Prime Video apps

Roku Q1 2026 results: $1.13B platform revenue up 28%, programmatic DSP ad spend surging 40%-plus, net income of $86M, and 100M streaming households reached.

by Luis Rijo

Retail - May 02, 2026 Amazon's MCF and Buy with Prime packaging shift hits seller cost structures

Amazon SIPP now covers MCF and Buy with Prime, eliminating overboxes and packing slips while applying per-unit discounts of up to $1.32 for qualifying US sellers.

by Luis Rijo