Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9572 Articles

Data - Apr 18, 2025 Safari's text-wrap: pretty brings superior web typography

Safari's text-wrap: pretty prevents lone words at paragraph ends, improving headline readability

Comprehensive implementation surpasses Chrome in typographic refinement for websites.

by Luis Rijo

Social - Apr 18, 2025 Snap unveils AI Lenses for advertisers, promising increased engagement

Snapchat's new AI Lenses showcasing Tinder's dating vibe generator and Uber's Thanksgiving experience with personalized visuals.

Generative AI technology now enables personalized user experiences with brand integration.

by Luis Rijo

Video - Apr 18, 2025 Netflix set to double ad revenue in 2025 after major tech rollout

Netflix's ad revenue targets visualized: Graph shows projected $3-4B earnings with new Ads Suite platform alongside key sports partnerships driving growth.

Netflix's proprietary ad platform launch signals aggressive move into $240B global video advertising market as streaming wars intensify.

by Luis Rijo

Social - Apr 18, 2025 Meta tightens teen account restrictions across platforms

Smartphone displaying Meta's new teen safety features with protection symbols for Facebook accounts

Meta introduces stricter safeguards for teen users under 16 while expanding protections to Facebook and Messenger.

by Luis Rijo

Display - Apr 18, 2025 Apple rebrands Search Ads business as 'Apple Ads' amid expansion

Advertising business name change signals broader ambitions beyond App Store search listings, coming shortly after €150M antitrust fine.

by Luis Rijo

Data - Apr 18, 2025 Apple's App Tracking Transparency: A Deep Dive into the €150M Fine and Recent Developments

iOS 14.5 update screenshot showing App Tracking Transparency feature announcement that sparked Apple's €150M EU antitrust fine

French regulators rule Apple's ATT framework created unfair competition by imposing asymmetric consent mechanisms disadvantaging smaller publishers.

by Luis Rijo

Search - Apr 18, 2025 Microsoft bets big on $2M sweepstakes to drive mobile adoption

Tech giant dangles million-dollar prize to boost Bing usage.

by Luis Rijo

Video - Apr 18, 2025 Insider tips for creating viral YouTube Shorts revealed

Smartphone displays YouTube Shorts with trending metrics, music notes, and analytics graph highlighting creator tools.

YouTube's comprehensive guide details strategic approaches as platform expands Shorts' maximum length to three minutes.

by Luis Rijo