Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9572 Articles

Search - Apr 18, 2025 Google finally adds age exclusions to PMax campaigns

Marketer using new Google Ads PMax age exclusion feature with demographic targeting controls

Google gives advertisers more demographic control, addressing longstanding targeting limitations.

by Luis Rijo

Data - Apr 18, 2025 WordPress translation loading error hits thousands of sites overnight

WordPress translation error frustrates developers while proper code implementation succeeds with init hooks and action timing.

6.7 internationalization improvements trigger widespread notices as plugin developers scramble to update code.

by Luis Rijo

Display - Apr 18, 2025 DOJ wins antitrust fight against Google

Scales of justice with DOJ and Google logos, gavel, and digital ad icon illustrating antitrust ruling victory.

Court rules tech giant illegally monopolized digital ad markets in major victory for prosecutors.

by Luis Rijo

Search - Apr 18, 2025 Google sunsets country-specific domains after seven years of local results standardization

Google redirects country domains to google.com: Timeline shows 2017-2025 consolidation strategy.

Google is redirecting all country-specific domains to google.com in a significant infrastructure shift affecting users worldwide.

by Luis Rijo

Search - Apr 17, 2025 Japan takes first action against Google

The image illustrates Android smartphone search interface elements targeted by Japan's antitrust action against Google's restrictive practices.

Japan's antitrust watchdog orders Google to stop restricting competition in smartphone search.

by Luis Rijo

Display - Apr 17, 2025 Court rules Google monopolized digital ad tech markets

Justice scales showing Google outweighing publishers, with gavel below—symbolic of court ruling Google monopolized ad tech markets.

Google monopolized key digital advertising markets according to federal court ruling.

by Luis Rijo

Social - Apr 15, 2025 DoubleVerify launches pre-bid video controls for brand safety on TikTok

New AI-powered solution enables advertisers to proactively avoid objectionable content before ad placement on the social platform.

by Luis Rijo

Search - Apr 15, 2025 Google expands multimodal capabilities in search with AI Mode rollout

Google's AI Mode displays book comparisons for "Daring Greatly" with length details and summary features

Google's AI Mode brings advanced search features using Gemini 2.0 technology for complex queries.

by Luis Rijo