From Ad Platform to TV Empire: Trade Desk's ambitious Ventura OS raises eyebrows
Trade Desk's Ventura OS sparks industry debate as competitors warn of potential market concentration in CTV advertising landscape.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Apple removes popular music app Musi over YouTube dispute
Musi files lawsuit against Apple for breach of contract after App Store removal, citing unsubstantiated claims and lack of investigation.
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New Google Analytics Cost Data Import
Google Analytics enhances cost data import functionality to better track unmatched data and improve campaign metrics importation.
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Meta expands Ray-Ban Smart Glasses AI assistant to 4 European countries
Meta brings voice-activated AI assistant to Ray-Ban smart glasses in France, Italy, Ireland and Spain, expanding European reach.
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LiveRamp launches Media Intelligence Tools to streamline cross-platform campaign analysis
LiveRamp expands Quick Start Insights with standardized media metrics across premium publishers to enhance campaign measurement.
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OECD expert group maps future AI landscape
Landmark international report provides comprehensive framework for responsible AI development through 2040.
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Google cracks down on Website Content Manipulation with new policy
Major update targets third-party content exploitation, affecting publishers and digital marketing strategies worldwide.
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Criteo unveils Strategic Growth Plans at Retail Media Investor update event
Leading AdTech company Criteo presents long-term vision and AI-driven innovation strategy for retail media growth at investor event.
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DOJ seeks Chrome Sale in historic Google Antitrust remedy proposal
Justice Department to request Google sell Chrome browser and implement AI restrictions as part of landmark antitrust case remedies.
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Short seller's report claims misconduct in Zeta Global's data collection practices
Culper Research report alleges Zeta Global operates extensive consent farms and engages in revenue round-tripping.
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Google removes Page Experience Report from Search Console
Core Web Vitals and HTTPS metrics remain accessible as Google streamlines Search Console navigation and data presentation.
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Perplexity launches AI-powered shopping assistant with one-click checkout feature
Perplexity debuts innovative shopping tool for Pro users, combining AI search with seamless purchasing capabilities.
