Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9627 Articles

Display - Apr 07, 2025 Google Discover visibility threatened by Samsung's UI 7 update

Samsung News app interface showing three key features: trusted sources, breaking news alerts, and personalized content selection.

Recent Samsung software changes default to Samsung News instead of Google Discover, potentially impacting content visibility.

by Luis Rijo

AI - Apr 07, 2025 Shopify's mandatory AI usage establishes new workplace norm

Shopify's five-point AI mandate reshapes workplace expectations for the digital economy

AI integration now a fundamental expectation for all staff at the e-commerce platform.

by Luis Rijo

Audio - Apr 06, 2025 Spotify launches programmatic ad exchange and AI-powered creative tools

Spotify video ad showing Wealthgrow card—example of new programmatic advertising features on platform.

Spotify introduces new advertising technologies that modernize its platform and expand options for marketers worldwide.

by Luis Rijo

Data - Apr 06, 2025 Amazon's Project Kuiper satellite network advances toward first full-scale launch

Atlas V rocket payload fairing with Amazon's Project Kuiper satellites prepared for April launch

Amazon prepares to launch first batch of 27 satellites on April 9 as the company ramps up production capabilities.

by Luis Rijo

Search - Apr 06, 2025 Microsoft launches Copilot Search in Bing

Microsoft's Copilot Search interface showing diverse query capabilities with visual tiles for travel, nature, and health questions.

Microsoft integrates AI capabilities into search platform to streamline information discovery.

by Luis Rijo

Audio - Apr 06, 2025 Irish Digital Audio Consumption Reaches 76% of Adult Population

Chart showing Irish digital audio consumption growth from 66% in 2019 to 76% in 2025, with peak at 78% in 2024.

New research reveals strong digital audio engagement among younger demographics, with podcasts garnering highest attention levels among digital audio formats.

by Luis Rijo

Display - Apr 06, 2025 Google to remove bid multipliers from DV360 in May 2025

Google's decision to deprecate the bid multiplier feature signals a continued push toward automated bidding solutions.

by Luis Rijo

Data - Apr 06, 2025 Apple Search Ads to adopt AdAttributionKit for unified app attribution

Apple responds to developer demands with significant change to mobile ad measurement amid regulatory pressure.

by Luis Rijo