Apple advances B2B strategy
Apple's Business Connect update offers all companies tools to boost digital presence across Apple apps, reaching 1B+ users.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Fly for Less: Google's new secret weapon for finding rock-bottom airfares
Unlock hidden flight deals with Google's game-changing 'Cheapest' tab.
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Instagram Video Download: A Guide to Save IG Videos in 2024
Learn how to download Instagram videos, reels, and stories using various methods and tools in 2024.
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DoubleVerify expands video ad measurement to Spotify Ads Manager
DoubleVerify integrates with Spotify Ads Manager, offering fraud and viewability measurement for video campaigns, boosting ad effectiveness.
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IAB Tech Lab releases AI in Advertising Primer: Guide for Industry Professionals
New primer helps organizations understand AI, evaluate use cases, and align with brand requirements in digital advertising.
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Google unveils techniques to boost marketing with search data
Learn how businesses can leverage Google Trends for vertical analysis, competitor benchmarking, brand monitoring, and keyword research.
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WP Fusion developer wins trademark dispute with Automattic over plugin use
Automattic agrees to remove WP Fusion Lite from WordPress.com after cease and desist, highlighting open-source trademark issues.
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Snap unveils first developer-created lenses for new spectacles AR glasses
Innovative AR experiences for Snap's latest Spectacles include calligraphy, origami, and gaming, showcasing platform potential.
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Gen Z to drive $2 Trillion in Indian consumer spending by 2035
Snap Inc. and BCG report shows Gen Z already influences $860 billion in spending, with unique shopping behaviors reshaping retail.
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YouTube expands Shorts to 3 minutes, adds AI soundtracks and new Creator Tools
YouTube updates Shorts with longer videos, AI-generated music, improved drafts, and new sponsorship features for creators.
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Treasure Data unveils AI framework for CDP
New AI tools from Treasure Data aim to accelerate marketing campaigns and data analysis in Customer Data Platforms.
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Amazon Marketing Cloud unveils optimal frequency for ad campaign optimization
Amazon's new Optimal Frequency solution helps advertisers maximize campaign performance through data-driven insights and automated recommendations.
