Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9628 Articles

Display - Apr 02, 2025 Similarweb acquires The Search Monitor

Acquisition enhances capabilities for paid search optimization and affiliate compliance as search ad spending continues to grow.

by Luis Rijo

DOOH - Apr 02, 2025 Bauer Media completes acquisition of Clear Channel Europe-North for $625 million

Yvonne Bauer, Owner & Chair of the Board of Bauer Media Group

Strategic acquisition expands media group's portfolio with 110,000 out-of-home advertising sites across 12 European countries.

by Luis Rijo

Data - Apr 01, 2025 Microsoft Advertising mandates user consent signals by May 2025

Microsoft's consent signal flow: device to consent dialog to code implementation to processing platform.

Microsoft sets deadline for implementing consent signals to ensure compliance with European privacy laws.

by Luis Rijo

Audio - Mar 31, 2025 AdsWizz and Nielsen extend data partnership for enhanced audio targeting

person wearing headphones bathed in dramatic red lighting, representing digital audio advertising technology

Advanced audience segmentation capabilities aim to strengthen digital audio advertising effectiveness.

by Luis Rijo

Data - Mar 31, 2025 EDPB Issues New Guidelines on PNR Data Processing Following Court Ruling

PNR data privacy visualization showing passenger information fields with 6-month retention limit and restricted access thereafter.

European air passenger data retention limited to six months under new guidelines as data protection authorities tighten rules on surveillance.

by Luis Rijo

Search - Mar 31, 2025 Google to implement brand guidelines for Performance Max campaigns

Automated migration to standardize brand asset management across digital advertising platforms.

by Luis Rijo

Search - Mar 31, 2025 Google outlines pathway for robots.txt protocol to evolve

Vertical timeline depicting robots.txt evolution, with document files connected to colored nodes representing the protocol's development stages.

How the 30-year-old web crawler control standard could adopt new functionalities while maintaining its simplicity.

by Luis Rijo

Data - Mar 31, 2025 Declarative Web Push simplifies notifications without JavaScript

Visualizing Declarative Web Push protocol: JSON format, flow diagram, and key benefits for no-code web notifications

New WebKit feature brings privacy and energy efficiency to web push, eliminating service worker requirements.

by Luis Rijo