Performance Max vs. Standard Shopping: Google revamps ad auction for holidays
Google eliminates Performance Max priority over Standard Shopping, reshaping advertisers' holiday strategies.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Google reshapes AI and Search teams
Google announces key leadership shifts and team restructuring to accelerate AI integration and enhance search capabilities.
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Taboola unveils Abby, an AI Assistant for campaign creation
Taboola introduces Abby, a Generative AI tool streamlining ad campaign creation and management for advertisers of all levels.
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Polish TV Viewership rises as summer ends, streaming gains ground
Nielsen report shows 3.2% increase in TV viewing time for September 2024, with streaming services reaching 8.8% of total viewership.
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Semrush acquires Search Engine Land
Leading SaaS platform Semrush expands its reach by acquiring Search Engine Land and other Third Door Media properties.
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Meta revamps Platform Terms
Meta announces significant updates to its Platform Terms and Developer Policies, set to take effect on February 3, 2025.
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Google's popular products feature reshapes e-commerce SEO landscape
Google's Popular Products feature reshapes e-commerce search visibility. Learn who benefits and how to optimize.
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Google Analytics 360 enhances data insights with unsampled quota upgrades
Recent updates to Google Analytics 360 offer users access to significantly more unsampled data, improving analysis capabilities.
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Micro-influencers post 67% more sponsored content than larger influencers
New report reveals key trends in influencer marketing, including content types and brand strategies for the holiday season.
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JCDecaux expands digital presence in Rio de Janeiro
Description: JCDecaux secures 20-year digital City Information Panel contract in Rio de Janeiro, enhancing its outdoor advertising footprint in Brazil.
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Adobe MAX 2024: AI-Powered Innovations Enhance Creative Cloud
Adobe unveils Firefly Video Model, Generative Extend for Premiere Pro, and over 100 new Creative Cloud features, transforming content creation for professionals and enterprises.
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Adobe unveils GenStudio for Performance Marketing
Adobe launches GenStudio for Performance Marketing, revolutionizing campaign creation with generative AI and integrated partnerships.
