Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9628 Articles

Audio - Mar 31, 2025 Frequency launches new monetization channel for podcast advertising

New platform bridges gap between host-read quality and programmatic efficiency.

by Luis Rijo

Data - Mar 31, 2025 Display & Video 360 API v4 now generally available

generally available Google's programmatic advertising platform reaches major milestone with stable API release.

by Luis Rijo

Data - Mar 31, 2025 Critical fix coming for LowerTargetRoas recommendations in Google Ads API

Developers need to update applications before April 23 implementation.

by Luis Rijo

Retail - Mar 31, 2025 Amazon expands AI capabilities with new personalized shopping features

Amazon app interface showing AI-powered shopping features including personalized recommendations and order tracking

Amazon continues to integrate AI technology across its shopping platform, enhancing product discovery and personalization for customers.

by Luis Rijo

Search - Mar 31, 2025 Google News shifts to automated publication pages

Google Publisher Center settings interface displaying organization management options for news publishers

Google completes transition away from manually created publisher pages, affecting how news content appears across its platforms.

by Luis Rijo

AI - Mar 31, 2025 Apple Intelligence expands to support eight new languages

Apple Intelligence ChatGPT integration shown in Pages app offering creative suggestions for a story.

Apple's AI system now reaches more countries with multilingual capabilities and Vision Pro integration.

by Luis Rijo

Data - Mar 31, 2025 Apple fined €150 million: ATT framework ruled anticompetitive

The image illustrates key issues with Apple's ATT framework: non-neutral consent mechanisms and asymmetrical treatment of third-party versus Apple apps.

Apple's App Tracking Transparency approach deemed disproportionate and harmful to smaller publishers.

by Luis Rijo

Data - Mar 30, 2025 Bot traffic costing advertisers billions as fraud detection fails, investigation reveals

An informative poster about the IAB/ABC Spiders & Bots list for filtering non-human traffic in ad reporting.

Comprehensive investigation finds major verification systems routinely miss declared bots operating from data centers, raising questions about industry oversight.

by Luis Rijo