Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9628 Articles

Data - Mar 30, 2025 New client-side library for tracking ad click IDs launched

A technical solution for monitoring advertisement performance across multiple platforms without requiring server-side implementation.

by Luis Rijo

Data - Mar 30, 2025 Google launches user choice billing for UK app developers

Mobile phone screen showing Google's user choice billing interface with "Google Play Billing" and "Developer Billing" payment options for UK apps.

Alternative payment options expand after engagement with competition authority.

by Luis Rijo

Data - Mar 29, 2025 Last-touch returns amid new Google features

Google's new Demand Gen platform-comparable conversion columns offer detailed attribution metrics for cross-platform performance comparison.

Understanding the complexities of attribution methods as Google introduces platform-comparable columns.

by Luis Rijo

Data - Mar 29, 2025 Digital audience measurement: How gatekeepers weaponize opacity

Illustration showing digital gatekeepers blocking independent audience measurement and their impacts on advertisers, competition, and media diversity.

How digital platforms use self-preferencing tactics in audience measurement to maintain dominance.

by Luis Rijo

Display - Mar 28, 2025 AppLovin faces data collection controversy amid market scrutiny

AppLovin stock chart shows 346% yearly gain despite recent volatility following data collection controversy.

Investigation reveals mobile advertising giant's data practices raise platform policy concerns as share price experiences volatility.

by Luis Rijo

Social - Mar 28, 2025 YouTube changes how Shorts views are counted from March 31

YouTube Shorts changes view counting method March 31, 2025, showing higher counts with no minimum watch time requirement.

YouTube improves analytics for short-form content creators with measurement update.

by Luis Rijo

AI - Mar 27, 2025 Dutch regulator seeks input on meaningful human intervention in algorithmic decisions

Dutch Data Protection Authority develops practical tool for ensuring human oversight in AI decision-making as organizations increasingly adopt algorithmic systems.

by Luis Rijo

Social - Mar 27, 2025 Bitmoji expands spring fashion options with new styles and Prada collection

2 Bitmoji avatars modeling spring fashion items: one wearing a trench coat with barrel jeans and the other in casual streetwear with sunglasses.

Snapchat's avatar platform adds seasonal wardrobe items for its 2.7 billion global users.

by Luis Rijo