Acast partners with Initium Media to expand chinese-language podcast reach
Global podcast company Acast teams up with digital media outlet Initium to grow podcasting in Chinese-speaking markets.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Roku expands Instacart partnership with Shoppable Ads
Roku enhances TV ad capabilities for CPG brands through expanded Instacart partnership, introducing shoppable formats and targeting.
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Amazon to offer Apple TV+ as add-on subscription for Prime Video customers
Amazon expands Prime Video offerings, adding Apple TV+ as a subscription option for US customers later this month.
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Google launches Global Signal Exchange to combat online scams and fraud
Google partners with anti-scam organizations to create a global platform for sharing data on online fraud and scams.
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Amazon unveils AI Shopping Guides
Amazon launches AI-powered Shopping Guides, simplifying product research across 100+ categories with consolidated information and recommendations.
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GumGum unveils integrated sports marketing solution
New platform combines contextual advertising and sponsorship analytics to help brands maximize ROI across entire sports event lifecycle.
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Industry anti-fraud efforts save advertisers $10.8 Billion in 2023
TAG study reveals 92% reduction in invalid traffic losses due to collaborative anti-fraud initiatives in digital advertising.
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European Data Protection Board unveils work programme for 2024-2025
EDPB releases new work plan focused on enhancing data protection guidance, enforcement and global cooperation.
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Google clarifies Video Inventory Restrictions for publishers in explainer video
A recent Google video breaks down key aspects of video inventory restrictions, offering publishers clear guidance on monetization rules.
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HUMAN Security secures $50+ million
HUMAN Security raises over $50 million to enhance its cybersecurity platform, protecting digital interactions from sophisticated threats.
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Google expands Store Ratings to 4 new english-speaking countries
Google's Store ratings feature, previously available in the US, now reaches shoppers in Australia, Canada, India, and the UK.
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Zeta Global to acquire LiveIntent
Zeta Global announces $250 million acquisition of LiveIntent, enhancing identity resolution and publisher monetization.
