Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9628 Articles

Data - Mar 27, 2025 iSpot unveils attribution solution for rapid performance tracking

Real-time TV advertising measurement aims to democratize performance data.

by Luis Rijo

AI - Mar 27, 2025 Zeta Global introduces AI agent studio with agentic workflows

Zeta Global's AI Agent Studio architecture with interconnected agents and workflow example for marketing automation.

Marketers gain new automation capabilities through interconnected AI systems.

by Luis Rijo

Data - Mar 27, 2025 Google Analytics introduces annotations feature to enhance data context

Google Analytics' annotation creation interface with title, description, date selection, and color options for data context

New functionality allows teams to document data fluctuations and campaign impacts directly within reports.

by Luis Rijo

Social - Mar 27, 2025 LinkedIn introduces significant updates to Campaign Manager

LinkedIn Media Planner showing forecasted reach metrics and budget distribution graph for campaigns

LinkedIn enhances its Campaign Manager with new tools for marketers to improve planning, creation, and performance measurement.

by Luis Rijo

Search - Mar 27, 2025 Google completes march 2025 core update after two-week rollout

Google's March 2025 Core Update, including timeline, impact statistics, and focus on creator content

Google's latest algorithmic change finished deploying today, with mixed impacts on websites across industries.

by Luis Rijo

Video - Mar 27, 2025 Content teams merge at ad tech publications to enhance industry coverage

Organizational chart showing AdExchanger and AdMonsters content team alignment with leadership roles and focus areas.

Digital media publications combine editorial strengths to better address evolving needs of publishers and programmatic ecosystem.

by Luis Rijo

Data - Mar 27, 2025 Performance marketing basics remain challenging despite AI advances

Marketing funnel showing 25% wasted spend with AI tools outweighing basics on a balance scale.

Digital marketing fundamentals continue to be overlooked while new technologies gain attention.

by Luis Rijo

Social - Mar 27, 2025 Meta taps Scope3 to deliver AI-powered brand safety shield

New partnership deploys custom AI agents for precision content blocking across Facebook and Instagram feeds

by Luis Rijo