Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9765 Articles

AI - May 02, 2026 Microsoft and OpenAI rewrite the deal: what actually changed

Microsoft and OpenAI amended their deal on April 27, dropping revenue share payments, making the IP license non-exclusive, and letting OpenAI use any cloud.

by Luis Rijo

Retail - May 02, 2026 Walmart's Scintilla API opens retail data to media partners

Walmart Data Ventures launches Scintilla Media Data Feed, giving agencies and tech partners scalable API access to 500 retail data elements for media planning.

by Luis Rijo

Data - May 02, 2026 Shift launches privacy-first AI browser as trust gap widens

Shift this week launched Shift AI, a privacy-first browser with Cloudflare proxy and optional AI features, as 44% of users worry AI could act without approval.

by Luis Rijo

Data - May 02, 2026 Infillion tells DSP buyers what questions they are afraid to ask

Infillion MediaMath published a 15-question DSP buyer guide on AI architecture, pricing transparency, data ownership, and identity resolution for programmatic.

by Luis Rijo

AI - May 02, 2026 Ad platforms rebuild, earnings diverge, and AI rewrites the supply chain

Google's scale tips: search revenue surges while network ad revenue falls, publishers lose ground.

Alphabet posts $109.9B in Q1, X replaces its entire ad stack, Omnicom runs live agentic buys, and OpenAI formalizes advertiser data-sharing in one dense week.

by Luis Rijo

AI - May 01, 2026 Circle to Search can now find entire outfits at once on Pixel 10

Google's Circle to Search on Pixel 10 can now deconstruct a full outfit into individual shoppable items, powered by Gemini 3, with a virtual try-on feature.

by Luis Rijo

Data - May 01, 2026 News publishers target Common Crawl, the AI training data backdoor

A robotic arm pulls newspapers from a vault, illustrating AI scraping of publisher content.

News/Media Alliance sent a formal letter to Common Crawl demanding it stop unauthorized scraping and block AI companies from using news content for training.

by Luis Rijo

Video - May 01, 2026 Viaplay keeps UEFA Champions League in Denmark through 2031

PSG players celebrate with the UEFA Champions League trophy on the pitch

Viaplay extends UEFA Champions League rights in Denmark and Europa League in Norway and Finland through 2031, covering four seasons starting Fall 2027 onward.

by Luis Rijo