Announcement

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9765 Articles
AI   -   May 01, 2026 Meta opens its ad system to Claude and ChatGPT with new AI connectors
Meta command center connecting its ad system to Claude and ChatGPT via MCP.

Meta launched AI connectors letting Claude and ChatGPT manage campaigns, catalogs, and ad signals directly - no developer credentials or API setup required.

by Luis Rijo
Search   -   May 01, 2026 SISTRIX April 2026: AI citation drift and the death of keyword research
Keyword index cards crumbling as AI topic clusters and SISTRIX node graphs replace search.

SISTRIX April 2026 review reveals AI citation drift rates of 54-59% across six countries and launches Prompt Research to replace traditional keyword research.

by Luis Rijo
Video   -   May 01, 2026 Walmart Connect opens CTV to all advertisers with Connect Select
Walmart Connect

Walmart Connect launches Connect Select CTV marketplace in Walmart DSP with Magnite, PubMatic, FreeWheel, and first-party shopper data for all advertisers.

by Luis Rijo
AI   -   May 01, 2026 OpenAI's privacy policy now lets advertisers send purchase data
OpenAI envelope with embossed logo and purchase receipt, symbolizing advertiser data sharing.

OpenAI updated its US privacy policy on April 30 to formalize advertiser data sharing, purchase data receipt, and user targeting through marketing partners.

by Luis Rijo
Video   -   May 01, 2026 Guideline brings local CPM benchmarks to CTV and podcasts
Guideline brings local CPM benchmarks to CTV and podcasts

Guideline expands SQADCosts Local to CTV, audio streaming, and podcasting, delivering geo-targeted CPM benchmarks across 60+ U.S. publishers for local buyers.

by Luis Rijo
AI   -   May 01, 2026 Typeface AEO Analyzer scores content for AI search as Firstsource deal lands
AEO Analyzer

Typeface yesterday launched an AEO Analyzer that scores content for AI answer engine visibility, as Firstsource announced a parallel agentic marketing partnership.

by Luis Rijo
DOOH   -   May 01, 2026 NZZ seals 45% stake in APG|SGA as JCDecaux and Pargesa exit Swiss OOH
NZZ seals 45% stake in APG|SGA as JCDecaux and Pargesa exit Swiss OOH

NZZ completes its 45% stake in APG|SGA as JCDecaux and Pargesa fully exit Switzerland's largest out-of-home media company after months of regulatory steps.

by Luis Rijo
Data   -   May 01, 2026 Bankinter fined €240K for EVO Banco data breach exposing 1.27M records
Bankinter fined €240K for EVO Banco data breach exposing 1.27M records

Spain's AEPD fined Bankinter €240,000 over a 2024 API vulnerability at EVO Banco that exposed financial and identity data of 1.27 million people in Spain.

by Luis Rijo
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