Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]
Meta launched AI connectors letting Claude and ChatGPT manage campaigns, catalogs, and ad signals directly - no developer credentials or API setup required.
by Luis Rijo
SISTRIX April 2026 review reveals AI citation drift rates of 54-59% across six countries and launches Prompt Research to replace traditional keyword research.
by Luis Rijo
Walmart Connect launches Connect Select CTV marketplace in Walmart DSP with Magnite, PubMatic, FreeWheel, and first-party shopper data for all advertisers.
by Luis Rijo
OpenAI updated its US privacy policy on April 30 to formalize advertiser data sharing, purchase data receipt, and user targeting through marketing partners.
by Luis Rijo
Guideline expands SQADCosts Local to CTV, audio streaming, and podcasting, delivering geo-targeted CPM benchmarks across 60+ U.S. publishers for local buyers.
by Luis Rijo
Typeface yesterday launched an AEO Analyzer that scores content for AI answer engine visibility, as Firstsource announced a parallel agentic marketing partnership.
by Luis Rijo
NZZ completes its 45% stake in APG|SGA as JCDecaux and Pargesa fully exit Switzerland's largest out-of-home media company after months of regulatory steps.
by Luis Rijo
Spain's AEPD fined Bankinter €240,000 over a 2024 API vulnerability at EVO Banco that exposed financial and identity data of 1.27 million people in Spain.
by Luis Rijo