Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9633 Articles

Search - Feb 14, 2025 Yelp reports record revenue of $1.41 billion in 2024

Key financial metrics show Yelp's strong 2024 performance with record revenue and significant growth in services

Local platform delivers 34% net income growth and 8% adjusted EBITDA increase amid mixed business performance.

by Luis Rijo

AI - Feb 14, 2025 Google adds cross-chat memory capabilities to Gemini Advanced

Memory cards visualize chat history retention in Gemini, showing gradual fade from today to past conversations.

Google enhances Gemini AI with memory features for paying subscribers, enabling contextual responses across conversations.

by Luis Rijo

Retail - Feb 14, 2025 Google adds member pricing data type to merchant listings

Visual guide showing Google's three merchant pricing types: active, strikethrough, and member pricing (beta)

Google updates structured data guidelines with member pricing support and clarifies pricing types for merchant product listings.

by Luis Rijo

AI - Feb 14, 2025 Adobe expands video AI capabilities with new Firefly app

Adobe Firefly's Generate Video debuts with stormy lighthouse demo, showcasing AI-powered video creation tools

Adobe launches a Firefly app for generating images, vectors and videos with professional tools for ideation and production.

by Luis Rijo

DOOH - Feb 14, 2025 German media house Ströer becomes newest member of IAB Europe

Ströer headquarters building reflects in lake under dramatic sky, showcasing German media firm's modern campus

Leading German advertising firm Ströer joins European-level digital marketing and advertising association IAB Europe.

by Luis Rijo

Search - Feb 14, 2025 NYC to host historic Google search event amid AI search developments

Google's search team brings a major SEO and web development event to NYC, marking its first presence in the city.

by Luis Rijo

Display - Feb 14, 2025 Google clarifies distinct roles of Performance Max and Demand Gen ad campaigns

Visual comparison of Google's Performance Max and Demand Gen campaign features, highlighting key differences.

Analysis of Google's strategic approach to AI-powered advertising campaigns and their specialized use cases for marketers.

by Luis Rijo

Display - Feb 14, 2025 Google releases detailed Performance Max FAQ

Google addresses transparency concerns in Performance Max campaigns with new reporting features and campaign optimization guidance.

by Luis Rijo