Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9633 Articles

AI - Feb 16, 2025 Idiocracy's dystopian predictions materializing faster than expected

In the image, Luke Wilson, star of Idiocracy, poses on yellow background wearing anti-brain shirt, suggesting devolution.

Mike Judge reveals how his 2006 satire movie about societal decline through automation proves prophetic in AI era.

by Luis Rijo

Data - Feb 15, 2025 AppLovin reports record growth as advertising business soars 75% in 2024

AppLovin's 2024 financial highlights show strong growth with $4.7B revenue, plus details of $900M gaming division sale

Marketing platform AppLovin sees major advertising revenue growth and plans sale of gaming division in strategic shift.

by Luis Rijo

Social - Feb 14, 2025 TikTok returns to app stores after 26-day ban in the United States

TikTok returns: App shares dynamic sports content as platform resumes US app store availability

Major app stores reinstate TikTok following Trump's executive order to delay enforcement of congressional ban.

by Luis Rijo

Social - Feb 14, 2025 Mastodon to introduce quote posts with focus on user control

Illustration depicting Mastodon's quote post feature with cartoon mascots sharing and viewing content

Social network to add long-requested feature with safety controls, allowing users to manage how their content is shared

by Luis Rijo

Search - Feb 14, 2025 Google AI search features drive click rates to historic lows

Visual data comparing Google search CTR changes, showing AIO impact on organic and paid results from 2024-2025

New data reveals significant decline in organic and paid click-through rates amid Google's AI Overview implementation.

by Luis Rijo

Data - Feb 14, 2025 Utiq partners with Onetag to enhance privacy-first advertising

Digital advertising data visualization shows market reach and timeline of Utiq-Onetag privacy partnership.

New partnership enables deterministic targeting without third-party cookies across European markets.

by Luis Rijo

Video - Feb 14, 2025 The Trade Desk undergoes major strategic shift after first earnings miss in 8 years

Trade Desk CEO's powerful statement on first earnings miss highlights resilience and determination to prove worth

Advertising technology leader announces comprehensive reorganization and 15-point plan after Q4 shortfall, signaling transformation for 2025.

by Luis Rijo

Video - Feb 14, 2025 Spotify's video podcast revenue jumps 300% after Partner Program launch

New Spotify Partner Program shows earnings example of $7,923.20 for video podcast creators on dashboard

New monetization program drives significant growth in video podcast consumption and creator earnings since January launch.

by Luis Rijo