DV360 to stop bidding on multiple waterfall calls for mobile apps
Google's Display & Video 360 platform will transition to real-time bidding for mobile app inventory, impacting advertisers and publishers.
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google's Display & Video 360 platform will transition to real-time bidding for mobile app inventory, impacting advertisers and publishers.
Meta terminates direct peering with Deutsche Telekom following court ruling, raising concerns about open internet access in Germany.
Meta's smart glasses raise privacy concerns and could revolutionize digital advertising by capturing real-world visual data.
Google updates spam policies, introducing site reputation abuse rules to combat third-party content manipulation. New guidelines define close oversight and legitimate practices.
Instagram introduces Teen Accounts with built-in protections, empowering parents and enhancing safety for teenage users.
Matt Mullenweg announces WP Engine's ban from WordPress.org resources following public criticism and legal action.
Pinterest introduces collage remixing and video sharing, enhancing user creativity and engagement.
UK car dealers get access to Google's vehicle ads in October 2024, enhancing online automotive marketing capabilities.
Salesforce's strategic acquisition of Zoomin aims to boost AI-driven customer interactions and unstructured data management in CRM.
Triton Digital integrates Sounder's AI tool into Audio Insights Dashboard, automating podcast promotion for creators of all sizes.
Nielsen reports significant increase in Mexican streaming viewership, with MAX joining the rankings.
Taboola News to power content on Xiaomi devices across international markets, reaching millions of users worldwide.