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Luis Rijo
Frankfurt, Germany
10859 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • YouTube Studio's Content tab gets a Notices column and estimated revenue view 10 min read

    YouTube Studio's Content tab gets a Notices column and estimated revenue view

    YouTube redesigned the Content tab in Studio with a unified Notices column and per-video estimated revenue across ads, Premium, Shopping, and all fan funding.

  • "Dai Dai" still can't be stopped - now in its sixth week at global #1 21 min read

    "Dai Dai" still can't be stopped - now in its sixth week at global #1

    YouTube music charts for the week ending June 25, 2026: "Dai Dai" by Shakira & Burna Boy holds global #1 for a sixth week at 68.5M views across 15 territories.

  • AI takes control, identity cracks, and Google closes the spam loop 10 min read

    AI takes control, identity cracks, and Google closes the spam loop

    Brand automation without consent, the LiveRamp succession race, Amazon's expanding commerce data reach, the Google June spam update, and the first autonomous AI ad buy all converged in the final 48 hours of Cannes Lions week.

  • Broadsign and Mirakl Ads want to end the online vs in-store retail media split 10 min read

    Broadsign and Mirakl Ads want to end the online vs in-store retail media split

    Broadsign and Mirakl Ads announced at Cannes Lions 2026 a deal to connect online and in-store retail media under one campaign brief, with a Q3 launch planned.

  • Czech Republic gets its first fully autonomous AI ad buy 10 min read

    Czech Republic gets its first fully autonomous AI ad buy

    R2B2, Omnicom Media, and MAFRA completed the Czech Republic's first fully autonomous AI agent ad buy for Skylink, using ChatGPT and the Ad Context Protocol.

  • Most back-to-school ad spend lands too late, Adlook data shows 10 min read

    Most back-to-school ad spend lands too late, Adlook data shows

    Adlook's 2026 guide shows 47% of back-to-school purchases are gifts and 67% of families start shopping in July - weeks before most brands activate campaigns.

  • "Dai Dai" holds global #1 as Oliver Tree's death reshapes YouTube charts 27 min read

    "Dai Dai" holds global #1 as Oliver Tree's death reshapes YouTube charts

    YouTube music charts for the week ending June 18, 2026: "Dai Dai" stays global #1 at 73.7M views as Oliver Tree's death drives posthumous chart surge across 15 territories.

  • Displayce launches agentic DOOH agents via MCP at Cannes Lions 2026 11 min read

    Displayce launches agentic DOOH agents via MCP at Cannes Lions 2026

    Displayce unveils three AI agents via MCP at Cannes Lions 2026, automating DOOH media planning, campaign analysis, and sales presentations from brief to report.

  • Google Ads API v24.2: AI transparency and PMax segmentation finally arrive 11 min read

    Google Ads API v24.2: AI transparency and PMax segmentation finally arrive

    Google Ads API v24.2 adds synthetic content labeling, multi-party approvals, PMax ad network segmentation, and campaign mix experiment types for advertisers.

  • Six shifts rewriting search: VIA Nederland's taskforce speaks out 11 min read

    Six shifts rewriting search: VIA Nederland's taskforce speaks out

    VIA Nederland's Search Taskforce in June 2026 laid out six shifts reshaping search: AI answers, GEO, AI agents, automation, new KPIs, and the T-shaped marketer.

  • Ukraine's digital ad market eyes 18% growth in 2026, led by video and CTV 11 min read

    Ukraine's digital ad market eyes 18% growth in 2026, led by video and CTV

    IAB Ukraine's 2026 Digital Media Market Overview shows 22% digital growth in 2025 and forecasts another 18% this year, driven by video, CTV, and retail media.

  • VIOOH's Seller Agent automated 100+ DOOH deals in H1 2026 9 min read

    VIOOH's Seller Agent automated 100+ DOOH deals in H1 2026

    VIOOH's agentic Seller Agent automated more than 100 curated DOOH PMP deal packages in H1 2026, with self-serve platform expansion planned for Q3 2026 globally.

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