Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9765 Articles

Data - May 01, 2026 Italy fined Intesa Sanpaolo 17.6M for profiling 2.4M bank customers

Italy's Garante fined Intesa Sanpaolo 17.6M euros for secretly profiling 2.4 million bank customers to select them for the Isybank transfer, violating GDPR.

by Luis Rijo

Social - May 01, 2026 Social media scams cost Americans $2.1B in 2025, FTC finds

FTC bar chart: social media led 2025 fraud losses at $2.1B, ahead of phone, text, and email

The FTC reports Americans lost $2.1 billion to social media scams in 2025, an eightfold rise since 2020, with Facebook ranking as the costliest single platform.

by Luis Rijo

Social - May 01, 2026 LinkedIn beats YouTube as top B2B video channel, Wistia report finds

LinkedIn monitor dominates foreground as YouTube screen recedes in a dark office at dusk.

Wistia's 2026 State of Video Report finds LinkedIn surpassed YouTube as the top B2B video channel, with 81% of businesses citing it as their primary platform.

by Luis Rijo

Display - May 01, 2026 Why major publishers are backing Amazon against Perplexity's AI spoofing

DCN's amicus brief backs Amazon in the Ninth Circuit, warning that Perplexity's AI agent spoofing corrupts ad metrics and undermines publisher revenue at scale.

by Luis Rijo

Display - May 01, 2026 Google Discover now tells users why they are seeing certain articles

Google Discover card showing the 'You asked to see' label above an article headline

Google Discover adds a 'You asked to see' label to articles surfaced via its Tailor Your Feed chat, now in beta - here is what the new label means for users.

by Luis Rijo

Video - May 01, 2026 Apple's record $111bn quarter: Services, ads, and a CEO farewell

Apple posted $111.2bn in March 2026, with Services at an all-time high of $31bn, Maps ads confirmed for this summer, and Tim Cook announcing his departure as CEO.

by Luis Rijo

Data - May 01, 2026 Schibsted's ad opt-out fee alarms Norway DPA over privacy as a luxury

Two people with phones face a consent choice question mark GDPR pay or okay

Norwegian DPA warns Schibsted's 39-krone privacy fee could harm vulnerable users and raises GDPR consent questions across Aftenposten, VG, Bergens Tidende.

by Luis Rijo

Data - May 01, 2026 Amazon's ad business crossed $70B TTM - and that's not even the biggest story

Amazon Q1 2026: advertising hit $17.2B at 24% growth and crossed $70B TTM, while AWS infrastructure and AI chip deals redraw the map for the ad industry.

by Luis Rijo