Radio beats YouTube on ad recall in Austria, RMS data shows
RMS Austria data at IAB Austria's June 18 event shows radio reaches 6 million Austrians daily and leads every digital channel on advertising recall and trust.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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One in four consumers canceled over AI data - 52% will pay 7% more for trust
Usercentrics surveyed 11,000 consumers in March 2026 across seven markets. AI data concerns are driving cancellations and degrading ad platform signals globally.
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IAB Europe at Cannes 2026: AI, retail media, and the human glue
IAB Europe's Cannes Lions 2026 sessions mapped AI adoption gaps, CTV measurement progress, and retail media's next phase across five days on the Croisette.
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Almedia opens London office to hire data talent alongside OpenAI and Anthropic
Almedia, ranked Europe's third fastest-growing company, opened a London office at King's Cross today to recruit data scientists and machine learning engineers.
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Meta, Amazon, LiveRamp: brand control cracks open at Cannes Lions 2026
Meta's auto-enrollment row, Amazon's iHeart streaming deal, the Publicis-LiveRamp identity fallout, and a swift Google spam update close Cannes Lions 2026.
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Godard calls Europe's TV consolidation 'glacial but unstoppable'
Media analyst Francois Godard argues European broadcaster consolidation is slow but gathering pace as Sky-ITV, MFE-ProSieben, and RTL-Sky reshape the market.
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Google quietly rewrites AI Max reporting docs - DSA deadline moves to 2027
Google updated AI Max for Search reporting on June 23 with a 2027 DSA deadline, four new search term report views, and a Search Campaigns for Travel guide.
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YouTube Studio gets AI comment search that reads between the lines
YouTube adds AI comment search to Studio so creators find comments by topic and meaning, not just keywords. Available globally on desktop from June 26, 2026.
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91% of anti-fraud leaders want data sharing, yet signals stay stuck in silos
A RUSI study of 37 platforms finds 91% of anti-fraud leaders back cross-border sharing while most remain domestic silos. GSE 2.7.0 launches with 1.2B signals.
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Podcast Atlas: 73% of listeners would follow creators across formats
New Sounds Profitable research maps how podcast audiences move across audio, video, clips, and newsletters, finding loyalty tied to creators not platforms.
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Meta auto-enrolled REI into AI: what Cannes week revealed about brand control
Covering June 25-26, 2026. A deformed bicycle ad, a £1.6bn UK TV merger, a new shared language for programmatic auctions, and Amazon's expanding commerce data footprint define the final day of Cannes Lions week.
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REI's AI bike ad fiasco reveals a Meta auto-enrollment setting brands missed
REI was auto-enrolled by Meta into an AI image tool without its knowledge, producing a deformed bicycle ad on Instagram that ran for a full week before removal.
