Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9646 Articles

Display - Feb 02, 2025 Channel placement controls arrive for Google Demand Gen campaigns

New Google Demand Gen settings show channel controls for placement across YouTube, Discover, Gmail, and GDN

Advertisers gain granular channel selection across YouTube, Discover, Gmail, and Display Network starting March 2025.

by Luis Rijo

Search - Feb 02, 2025 Apple reports record revenue and earnings despite China headwinds

Apple's Q1 2025 revenue breakdown shows iPhone dominance at $69.1B while Services grows 14% to $26.3B

Apple's revenue hit $124.3B in Q1 2025, with services reaching new highs while China market shows decline amid competition.

by Luis Rijo

Data - Feb 02, 2025 Adsquare extends store visit tracking to Austria and Switzerland

Retail footfall tracking visualization shows real-time store visit measurement in a modern sportswear shop.

Location intelligence platform expands measurement solution to track retail footfall and media attribution in DACH region.

by Luis Rijo

Data - Feb 02, 2025 W3C introduces new standard for digital identity verification

Technical diagram showing the structure of a Controlled Identifier Document with its key components and relationships

World Wide Web Consortium invites implementations of Controlled Identifiers protocol to enhance online identity management.

by Luis Rijo

Display - Feb 02, 2025 New Zealand auto ad spend hits $124m as Nissan doubles investment

Top 10 automotive advertisers in New Zealand ranked by ad spend, highlighting Toyota's market leadership.

Nielsen data shows shifting patterns in New Zealand's automotive advertising landscape, with Nissan emerging as a key player.

by Luis Rijo

Video - Feb 02, 2025 Comcast set to integrate MLS Season Pass into Xfinity platform

New partnership between Comcast and Apple brings Major League Soccer content directly to Xfinity users starting February 2025.

by Luis Rijo

Data - Feb 02, 2025 IAB Tech Lab releases Content Taxonomy mapping

New mapping enables upgrade from Content 1.0 to 2.0, addressing decade-old taxonomy issues in digital advertising industry.

by Luis Rijo

Data - Feb 02, 2025 European consent messages get flexible country controls in Adsense update

Google updates AdSense privacy controls with country-specific consent message options for European publishers.

by Luis Rijo