Digital Element unveils innovative IP address segmentation tool for Australia
New Alternate Area Database enhances geographical insights for businesses using IP geolocation technology.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Microsoft enhances Performance Max with new features and integrations
Microsoft Advertising upgrades Performance Max campaigns with SA360 support, search insights, and AI-driven themes.
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New Microsoft Advertising packages for digital media reach
Microsoft Advertising introduces three new packages to leverage its media platforms for targeted audience engagement.
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Microsoft Advertising expands portfolio bid strategies with Max Conversion Value
Microsoft introduces Max Conversion value for portfolio bid strategies, enhancing campaign optimization options.
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Microsoft expands CTV Ad lengths, boosting options for advertisers
Microsoft Advertising now supports 45 and 75-second video ads on Connected TV, enhancing creative flexibility.
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Google Analytics updates data analysis and reporting
New features in Google Analytics improve visualization, anomaly detection, and transaction tracking for better insights.
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DIRECTV and Disney clash
Millions of DIRECTV customers lose access to Disney channels as negotiations break down, impacting sports fans.
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Oracle's $115 Million Privacy Settlement: What consumers need to know
A class action katz-lacabe et al v. oracle america, inc. lawsuit against Oracle over data collection practices has resulted in a $115 million settlement. Here are the key details.
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Criteo CEO Megan Clarken's tenure: a financial analysis
Examining Megan Clarken's impact on Criteo through SEC filings, public events, and detailed financial transactions during her leadership.
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Third Circuit Court limits Big Tech's section 230 immunity
A federal appeals court narrows the scope of Section 230 protections for tech companies in a case involving TikTok.
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Meta challenges EDPB's opinion on 'Consent or Pay' model
Meta sues EDPB over Opinion 08/2024, citing violations of EU law and fundamental rights.
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Open Source faces economic challenges
Recent analyses highlight concerns about the sustainability of open source software development and its economic impact.
