When to use Google's Demand Gen campaigns
Discover when to use Google's Demand Gen campaigns vs Search and Performance Max. Learn key features, audience targeting, and reporting options for visual ad surfaces.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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WordPress market share stagnates
Industry leaders discuss marketing collaborations and user experience improvements to reinvigorate WordPress adoption.
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Google's video indexing update poses challenges for independent publishers
Google's new video indexing guidelines create hurdles for non-YouTube content, impacting independent publishers' discoverability.
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Google's 2021 Canadian Ad Strategy revealed in antitrust case document
Court exhibit exposes Google's plans to navigate digital advertising changes in Canada amid privacy concerns.
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2015 Google emails revealed in 2024 antitrust case show Ad Market Dominance
Court documents from US v. Google case expose internal data on Google's commanding position in mobile and desktop ad exchanges.
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Google's August 2024 Core update rollout continues, Search Liaison to address user queries
As Google's latest core update progresses, Search Liaison Danny Sullivan prepares to answer user questions about its ongoing impact.
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Chrome's Related Website Sets feature raises privacy concerns
Research shows users struggle to identify related sites, potentially enabling cross-site tracking in Chrome despite third-party cookie deprecation.
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Brazil orders suspension of X amid ongoing legal disputes
Today, Brazil's Supreme Court ordered the immediate suspension of X for non-compliance with judicial mandates.
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Australian podcast listenership surges
New report reveals 8.7% growth in podcast listeners, with Society & Culture emerging as the top genre in Australia.
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Camu ad fraud operation exposed: piracy sites exploit digital advertising
HUMAN's Satori team uncovers massive ad fraud scheme involving pirated content and domain cloaking, affecting billions of daily ad requests.
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Google unveils Holiday Shopping Strategies at Think Retail 2024 Digital Event
Google's Think Retail 2024 event highlights AI-driven approaches and consumer mindsets for the upcoming holiday season.
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Google Search now supports AVIF
Google announces support for AVIF image format in Search, enhancing indexing capabilities for this popular web image type.
