Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9781 Articles

Social - May 22, 2026 Meta Forum app quietly launches as Reddit rival with AI-powered Groups feed

Meta's Forum app quietly pulls Facebook Groups into a standalone feed, adding two AI features and no launch event - weeks after Reddit posted $625M in ad revenue.

by Luis Rijo

Data - May 22, 2026 Deleted Google API keys keep working for 23 minutes, research shows

Timeline showing Google API key revocation window with mixed accepted and rejected auth requests.

Aikido Security research shows deleted Google API keys remain live for up to 23 minutes, granting full access to Gemini, BigQuery, and Maps. Google won't fix.

by Luis Rijo

AI - May 21, 2026 GML 2026 and Publicis-LiveRamp reshape ad industry in four days

Publicis buys LiveRamp as Google rewrites search and ad industry identity shifts in 2026

Google Marketing Live, Google I/O, Publicis buying LiveRamp for $2.5bn, OpenAI visual ads, and Omnicom exiting identity reshape the week of May 18-21, 2026.

by Luis Rijo

AI - May 21, 2026 Google AI Mode hits 1 billion users - how search changed in one year

Google Search chart showing AI Mode query volume doubling every quarter from July 2025 to May 2026

Google AI Mode has surpassed one billion monthly users globally. Queries doubled every quarter, average length tripled, and 1 in 6 searches are now non-text.

by Luis Rijo

AI - May 21, 2026 Google warns: the software systems behind your marketing tools may not scale

AI code surge fractures a glowing software pipeline above a Google control station

A Google I/O 2026 session predicts a 10x to 100x jump in AI-driven software output that will strain the systems behind every marketing tool, and explains why.

by Luis Rijo

AI - May 21, 2026 Google's GML EMEA show: what marketers must know about the Gemini pivot

Google used its GML EMEA 2026 show to promote AI Max, Universal Cart, Ask Advisor and Meridian, asking advertisers to give campaign execution over to Gemini.

by Luis Rijo

Audio - May 21, 2026 UK podcast ads beat TV on reach - and 44% of listeners bought something

London Underground commuter with glowing headphones amid crowd, UK podcast advertising study

Podcast ads reach 43% of UK adults monthly, 79% recall an ad in the past week, and 44% made a purchase - new Sounds Profitable and Sound Insights study finds.

by Luis Rijo

Video - May 21, 2026 Netflix added 13,000 audio description hours in 2025 and what else changed

Stylized viewer in dark cinema with multilingual audio description ribbons flowing to Netflix screen

Netflix added over 13,000 audio description hours across 34 languages in 2025 and launched a new Search by Language tool on Global Accessibility Awareness Day.

by Luis Rijo