Meta profit falls 8 percent as legal costs bite into ad gains
Meta profit fell 8 percent to 15.8 billion dollars as legal charges hit margins, while Microsoft earnings and an IAB Australia crawler guide reshaped ad tech.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
-
AI cuts scam farm entry cost to $5,000, HUMAN Security research shows
Satori researchers priced a working scam kit at $2,970 monthly, no hardware required. Fake-account creation now runs faster than ad platforms can detect it.
-
Roku cuts KPI rollout time from weeks to under 2 days
Nine distinct analysis methods once required 3-4 duplicate tables per metric at Roku. Data scientists now write one SQL file, ending silent calculation drift.
-
IAB Australia forces every crawler into one of four verdicts
Just 2.6% of AI crawler traffic serves live queries versus 52% for training, IAB Australia finds, ahead of Cloudflare's default block starting in September.
-
dict.cc faces GDPR complaint over 1,741-partner consent click
Reading all 1,741 partner privacy policies named in the banner would take 172 hours, noyb calculates, raising questions the Austrian regulator must answer.
-
Microsoft search ad growth drops to 10% as Azure tops $100 billion
Revenue per search and volume drove the gain, but third-party deals held constant currency growth to just 9%, Microsoft says. Q1 guidance signals more slowing.
-
Meta profit drops 8% to $15.8bn as legal charges hit ad gains
Advertising revenue climbed 27% to $59.36 billion in the quarter, but a $2.4 billion legal charge pushed total costs up 55%, narrowing operating margin to 31%.
-
Six identity questions VAB says every ad buyer must ask their vendor
Published today, the 15-page guide names UID2, OpenID and RampID as identifier options and urges buyers to audit vendor match-rate accuracy before signing on.
-
Onton claims its AI model beats Google and Amazon on product trust
The company's own benchmarks claim an accuracy edge over Google Shopping and Amazon, though independent labs have not yet verified the numbers released today.
-
Nexxen cuts data onboarding time to 24 hours with new DSP tool
The self-serve DSP feature validates audiences against an identity graph whose global footprint has nearly doubled, Nexxen says, ahead of its Q2 2026 earnings.
-
Google gives Gemini for Mac voice control over any open app
Long-pressing Fn now dictates, edits, and generates images inside any Mac app, launching in English only. Wider language support follows in coming updates.
-
OpenAI builds ads sales org while merchant feed role stays unfilled
Head of Scaled Ads Solutions posting names resellers and BPO channels as next for advertisers, though no listed role yet covers merchant feed data quality.
