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Luis Rijo
Frankfurt, Germany
10859 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Contentsquare plugs behavioral data straight into Dust AI agents 9 min read

    Contentsquare plugs behavioral data straight into Dust AI agents

    Contentsquare's MCP connector for Dust gives joint customers live access to funnel data, friction scores, and revenue impact analysis inside AI agent workflows.

  • IAB Tech Lab finally defines what a programmatic auction actually is 11 min read

    IAB Tech Lab finally defines what a programmatic auction actually is

    IAB Tech Lab releases final Programmatic Auction Definitions, giving buyers, sellers, and platforms a shared vocabulary for how digital ad auctions operate.

  • Is Ryanair going soft? The sarcasm that built a brand may be fading 12 min read

    Is Ryanair going soft? The sarcasm that built a brand may be fading

    Observers note Ryanair's famously sarcastic social media tone has grown noticeably quieter in 2026, raising questions about the brand's marketing strategy.

  • Sky buys ITV's broadcast arm for £1.6bn to take on Netflix and Amazon 11 min read

    Sky buys ITV's broadcast arm for £1.6bn to take on Netflix and Amazon

    Sky and ITV agreed terms on a £1.6bn merger of broadcast and streaming assets, aiming to build a top-three UK streamer and reshape the TV advertising market.

  • Instagram's vertical video problem: why horizontal matters on TV 10 min read

    Instagram's vertical video problem: why horizontal matters on TV

    Meta is testing horizontal video on Instagram for TV, and the format question is bigger than it appears for creators and advertisers on connected television.

  • Voters trust TV news 6x more than social media, VAB finds 9 min read

    Voters trust TV news 6x more than social media, VAB finds

    VAB finds potential voters trust TV news 6x more than social media for political information, with 51% naming social as top source of fake or misleading news.

  • England vs Ghana knocked £12.24m from UK online spending in 90 minutes 9 min read

    England vs Ghana knocked £12.24m from UK online spending in 90 minutes

    England's World Cup match against Ghana cut UK web activity by 25%, delaying up to £12.24m in ecommerce sales, per new data from web host 20i released yesterday.

  • Palantir and Zeta Global bet $100M on Athena to rebuild marketing infrastructure 10 min read

    Palantir and Zeta Global bet $100M on Athena to rebuild marketing infrastructure

    Zeta Global rearchitects its Data Cloud on Palantir Foundry to connect operational and customer intelligence, targeting over $100M in annual revenue at scale.

  • IRS forces Americans to use ID.me: what the policy actually says 12 min read

    IRS forces Americans to use ID.me: what the policy actually says

    The IRS now requires ID.me for all online account access, pairing biometric face scans with Social Security numbers and government-issued IDs for US taxpayers.

  • How Earmax Media turned podcast measurement into a 12x conversion leap 11 min read

    How Earmax Media turned podcast measurement into a 12x conversion leap

    Earmax Media used Magellan AI to grow podcast ad conversion rates more than 12x in two years, tracking 328 purchases for travel packages priced up to GBP5,000.

  • HSK United pays $79,200 for fake discounts and misleading refund rules 10 min read

    HSK United pays $79,200 for fake discounts and misleading refund rules

    Australia's ACCC issued four infringement notices to HSK United for strikethrough pricing and a false returns policy on Pain Free Aussies and Modern Aussies.

  • Google Finance exits beta with portfolios, AI tasks, and an Android app 9 min read

    Google Finance exits beta with portfolios, AI tasks, and an Android app

    Google Finance exits beta globally with investment portfolios, scheduled AI briefings, and a new Android app featuring real-time data and AI research tools.

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