Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9666 Articles

Retail - Jan 18, 2025 Amazon consolidates first-party ad inventory across owned media properties

Digital advertising update brings unified inventory access across Amazon's websites and devices for display and video campaigns.

by Luis Rijo

Search - Jan 18, 2025 Google Registry set to launch .channel domain with Dutch auction pricing model

Google's .channel domain launches in February 2025 with tiered pricing and early access starting February 4.

New .channel domain enters early access on February 4, with general availability starting February 11, featuring tiered pricing.

by Luis Rijo

Video - Jan 18, 2025 TikTok integrates generative AI into video editor for business advertisers

TikTok's Video Editor tool receives AI capabilities, enabling automated translations and digital avatars for advertising content.

by Luis Rijo

Search - Jan 18, 2025 Google adds requirement for review comments and author names in rating systems

Search giant updates review snippet guidelines to mandate written feedback and attribution for improving user context.

by Luis Rijo

Search - Jan 18, 2025 Google mandates JavaScript for search, impacting tools and accessibility

Google's new JavaScript requirement message showing browser warning for users with JavaScript disabled for search.

Google's new JavaScript requirement for search aims to block bots and scrapers, raising concerns about user experience.

by Luis Rijo

Data - Jan 18, 2025 European data regulators release updated pseudonymisation guidelines for 2025

New EDPB guidance outlines technical requirements for pseudonymisation in data processing while providing real-world examples.

by Luis Rijo

Data - Jan 18, 2025 European trade groups defend consent or pay models in feedback to privacy regulators

Digital advertising associations submit detailed feedback on "consent or pay" models to EU privacy board, highlighting legal and economic factors

by Luis Rijo

Video - Jan 18, 2025 Hawk DSP expands European CTV reach through smartclip SSP integration

Integration between Hawk DSP and smartx SSP enhances access to premium CTV and audio inventory across European markets.

by Luis Rijo