Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9666 Articles

Search - Jan 18, 2025 Google Search Central Live event returns to Brazil with expanded reach

Google's in-person search optimization events will take place in São Paulo and Recife, focusing on artificial intelligence and search updates.

by Luis Rijo

Audio - Jan 18, 2025 IAB Australia sets dates for audio advertising summits in February and March 2025

Audio Summit events in Sydney and Melbourne will examine digital audio streaming trends and podcast advertising metrics.

by Luis Rijo

AI - Jan 18, 2025 UK unveils ambitious AI action plan to become global leader in artificial intelligence

The UK government releases comprehensive strategy to expand AI infrastructure and adoption across public and private sectors.

by Luis Rijo

Data - Jan 18, 2025 Data privacy group files complaints against Chinese tech firms over EU data flows

Silhouetted figures with smartphones amid data streams, symbolizing EU-China data privacy concerns

Privacy advocacy group noyb challenges TikTok, AliExpress, SHEIN and others over alleged unlawful data transfers to China.

by Luis Rijo

Data - Jan 18, 2025 Google faces security complaint over real-time bidding data practices

FTC urged to investigate Google's RTB system for sharing Americans' sensitive data with foreign adversaries under new law.

by Luis Rijo

Data - Jan 18, 2025 Amazon's brand lift study reveals impact of combined video and display formats

Meta-analysis of 3,000 ad campaigns shows emerging brands achieved 5.3x higher brand awareness through strategic media placement.

by Luis Rijo

Data - Jan 18, 2025 Amazon introduces conversion tracking to measure advertising path effectiveness

New beta reporting tool reveals customer journey across Amazon ad formats, helping advertisers track 30-day conversion paths.

by Luis Rijo

Retail - Jan 18, 2025 CBP proposes new data requirements for low-value shipment imports

U.S. Customs agency aims to strengthen oversight of duty-free imports under $800 through enhanced electronic filing system.

by Luis Rijo