Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9676 Articles

AI - Jan 16, 2025 US patent office unveils comprehensive artificial intelligence strategy for 2025

The USPTO releases strategy focused on fostering AI innovation, leveraging technology responsibly, and empowering future development.

by Luis Rijo

Display - Jan 14, 2025 Swiss media watchdog warns of platform companies' growing power over democracy

Federal commission calls for new measures to address market dominance and opinion-shaping influence of tech platforms.

by Luis Rijo

Search - Jan 14, 2025 Competition watchdog launches strategic investigation into Google Search dominance

UK's CMA to assess Google Search market power and potential new rules under Digital Markets Act as search advertising hits £15bn.

by Luis Rijo

Video - Jan 14, 2025 Comcast unveils cross-publisher advertising platform for premium video market

Major media companies join Comcast's Universal Ads platform to simplify premium video advertising for marketers of all sizes.

by Luis Rijo

AI - Jan 14, 2025 Legal experts warn AI terms of service may prove unenforceable in court

New research shows licensing restrictions on AI models face significant legal hurdles, casting doubt on tech firms' control.

by Luis Rijo

AI - Jan 14, 2025 California requires licensed physicians to supervise AI use in healthcare

California AG issues legal framework for AI use in healthcare, focusing on patient protections.

Legal advisory details new requirements and restrictions for artificial intelligence systems in medical settings.

by Luis Rijo

Retail - Jan 14, 2025 Walmart unveils updated brand identity in major refresh after 73 years

Walmart announces comprehensive brand refresh focusing on new typography, color palette and digital-first approach.

by Luis Rijo

Data - Jan 14, 2025 Microsoft Clarity adds Google Ads data analysis to behavioral analytics tools

Microsoft Clarity dashboard shows user behavior metrics and integrates Google Ads campaign performance data

New integration combines advertising metrics with user behavior tracking for detailed campaign insights.

by Luis Rijo