Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9676 Articles

Data - Jan 13, 2025 Google faces sanctions motion over systematic deletion of chat messages in antitrust case

State plaintiffs allege Google deliberately destroyed millions of chat messages to avoid discovery in ongoing ad tech litigation.

by Luis Rijo

AI - Jan 13, 2025 Local chatbot capabilities arrive for web applications, reducing data privacy concerns

WebLLM and new browser APIs enable offline-capable chatbots that keep sensitive data on users' devices while maintaining functionality.

by Luis Rijo

DOOH - Jan 13, 2025 T-Mobile acquires Vistar Media's DOOH system in strategic $600 million deal

T-Mobile acquires Vistar Media: Digital out-of-home advertising powerhouses unite in $600M strategic deal.

Major acquisition consolidates digital out-of-home content management capabilities with T-Mobile's data infrastructure.

by Luis Rijo

Data - Jan 12, 2025 Politico achieves 99.6% ad trafficking accuracy through GeoEdge partnership

Global news outlet Politico implements automated ad quality control system, reaching near-perfect trafficking accuracy in six months.

by Luis Rijo

Audio - Jan 12, 2025 NFL podcast expansion reaches four-year milestone with iHeartMedia partnership renewal

National Football League and iHeartMedia extend successful podcast network, launching new shows and growing original content lineup for 2025.

by Luis Rijo

Social - Jan 12, 2025 Reddit Pro launches keyword tracking tool to enhance business insights

Search engines rank Reddit as 6th most searched term globally, as platform introduces Pro Trends for business analytics

by Luis Rijo

Display - Jan 12, 2025 Magnite and Playwire forge programmatic alliance for premium ad formats

New partnership aims to streamline digital advertising supply chain through high-impact creative formats and programmatic delivery.

by Luis Rijo

Video - Jan 12, 2025 GumGum launches new video ad integration with Fuse Media for diverse audiences

Partnership aims to enhance multicultural ad engagement through contextual video technology launched on January 7, 2025.

by Luis Rijo