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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9676 Articles
Video   -   Dec 30, 2024 Streaming ad market to surpass linear TV within three years, Magnite CEO predicts
Michael Barrett, Magnite CEO, discusses TV's future on World of DaaS podcast. TV test pattern background.

Analysis shows how streaming platforms are reshaping TV advertising landscape through data, targeting and small business reach.

by Luis Rijo
Search   -   Dec 30, 2024 Inside Google's search transformation: The rise of Reddit and AI ambitions
Google's search transformation: the rise of Reddit

Google's core updates and AI integrations in 2024 signal fundamental changes in how search results are ranked and displayed.

by Luis Rijo
AI   -   Dec 30, 2024 Study finds ai language models degrade when trained on synthetic data
Visualization shows AI model degradation across generations, from rich distribution to collapsed state

Research published in Nature reveals how ai models lose accuracy and capability when recursively trained on artificially generated content.

by Luis Rijo
AI   -   Dec 30, 2024 Reddit's new AI search struggles with recent events
Reddit Answers

Reddit Answers, the platform's new AI search tool, excels at summarizing diverse viewpoints but faces challenges with timely information.

by Luis Rijo
Video   -   Dec 30, 2024 TV 2 Play extends streaming reach through Titan OS partnership in Norway
Image shows TV 2 Play app interface on Philips TV with scenic Norwegian lake backdrop, highlighting Nordic content

Strategic partnership brings TV 2 Play to Philips Smart TVs in Norway, expanding content accessibility for Norwegian viewers.

by Luis Rijo
Search   -   Dec 30, 2024 Google's absence from IndexNow raises questions about web indexing standards
Traditional Crawling vs IndexNow Protocol

New protocol divides search industry as leading engine maintains traditional crawling approach.

by Luis Rijo
Retail   -   Dec 30, 2024 Real estate giant RE/MAX launches media network to monetize digital properties
Real estate giant RE/MAX launches media network to monetize digital properties

RE/MAX enters advertising technology space with new commerce media network, targeting home-related advertisers and buyers.

by Luis Rijo
Data   -   Dec 30, 2024 PPC Land's 2024 Top Stories Revealed
An infographic showing PPC Land's top content distribution in 2024, with privacy leading at 35% of readership interest.

PPC Land's most-read articles show privacy, platform changes and regulatory matters dominate reader interest in 2024.

by Luis Rijo
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