Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9676 Articles

Audio - Dec 30, 2024 YouTube Premium India prices

YouTube Premium's family plan sees largest price increase of 58% as Google revises subscription costs across all tiers in the Indian market.

by Luis Rijo

Display - Dec 30, 2024 Amazon expands cross-channel measurement capabilities for advertisers

New functionality provides unified reach and frequency metrics across devices and publishers for Amazon DSP advertisers globally.

by Luis Rijo

Display - Dec 30, 2024 Amazon DSP enhances display ad targeting with fold position controls

Amazon DSP launches new targeting features for display and native inventory, expanding advertiser control over ad placements.

by Luis Rijo

Data - Dec 29, 2024 Amazon releases exclusive reach measurement for streaming TV inventory

New reporting feature enables advertisers to analyze unique audience reach across Amazon's streaming TV channels like Twitch and Prime Video.

by Luis Rijo

Retail - Dec 29, 2024 New Amazon frequency capping feature adds cross-campaign reach measurement

Frequency Groups reach measurement in Amazon DSP

Amazon DSP launches reporting tools for advertisers to track ad exposure across multiple campaigns with unified frequency metrics.

by Luis Rijo

Retail - Dec 29, 2024 Amazon launches centralized billing system for sponsored ads and DSP

Amazon launches unified billing interface for sponsored ads and DSP advertisers to manage invoices across multiple countries.

by Luis Rijo

Data - Dec 29, 2024 Global mobile operating systems divide follows geographic lines, traffic analysis reveals

A comprehensive analysis of worldwide iOS and Android traffic distribution shows stark regional variations in mobile OS adoption.

by Luis Rijo

Search - Dec 29, 2024 Google faces ChatGPT challenge

Internal strategy meeting reveals Google's concerns over ChatGPT becoming synonymous with AI, similar to Google's dominance in search.

by Luis Rijo