Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9676 Articles

Video - Dec 29, 2024 Nielsen data shows Disney maintains media leadership as Fox sets viewing records

Nielsen data shows Disney leads TV market share at 11.1%, while YouTube and Fox achieve record growth in November 2024.

Latest Nielsen Media Distributor Gauge reveals shifting TV landscape with Disney at 11.1% and Fox reaching record 8.6% viewership.

by Luis Rijo

Data - Dec 29, 2024 ID5 and Anzu partner to enhance privacy in gaming advertising ecosystem

Privacy-focused identity solution for gaming advertising emerges as ID5 and Anzu collaborate to address transparency concerns.

by Luis Rijo

Data - Dec 29, 2024 VW software subsidiary exposes data of 800,000 electric vehicles

VW software unit exposes location data and personal details of 800,000 electric vehicles across Europe

Cariad's security breach reveals detailed location data and personal information of electric vehicle owners across Europe

by Luis Rijo

Video - Dec 27, 2024 Google AdSense tests new offerwall system to monetize content through rewarded ads

Publishers report mixed results from Google's beta feature that lets visitors watch ads to access content, raising questions about UX.

by Luis Rijo

AI - Dec 27, 2024 Google updates prohibited use policy for generative AI with clearer guidelines

Visual representation of generative AI policy updates highlighting four key areas

New policy changes focus on security, privacy and content restrictions while allowing exceptions for educational and research use.

by Luis Rijo

Display - Dec 27, 2024 Swiss media houses join Google News Showcase amid market concentration concerns

Selected news organizations by Google in Switzerland

Major Swiss publishers partner with Google for news licensing, raising questions about media market dynamics and content access.

by Luis Rijo

Data - Dec 27, 2024 Understanding AdSense Ad Serving Limits

Visual diagram showing how Google AdSense evaluates traffic quality and implements ad serving restrictions

An in-depth look at how Google AdSense's ad serving limits work, what triggers them, and their effects on website monetization.

by Luis Rijo

Search - Dec 27, 2024 Apple's $20 billion search comfort zone

Fantasy illustration shows Google as wizard giving money bag to Apple elf, depicting $20B search deal's fairytale profits

Analysis of how Google's lucrative search deal may have discouraged Apple from developing search technology innovations.

by Luis Rijo