Nielsen Expands YouTube CTV Ads Measurement to 11 Countries
Nielsen this week announced a new partnership with Google to expand its Connected TV (CTV) measurement of YouTube ads to 11 new markets.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Innovid enables self-service creation of interactive CTV ads for Live Streaming Events
Innovid (NYSE: CTV) this week announced the self-service availability of its CTV Composer authoring tool. This enables brands and publishers to create interactive CTV experiences for live streaming events in-house and at scale.
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Consumer Reviews: IAB makes a case against proposed FTC Rules at upcoming hearings
The Interactive Advertising Bureau (IAB) is doubling down on its opposition to the Federal Trade Commission's (FTC) proposed rules for consumer reviews and online subscriptions, arguing they could stifle legitimate speech and harm businesses.
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Disney and Epic Games announce collaborative open world metaverse
This metaverse will leverage Fortnite's popularity and Unreal Engine technology to bring Disney, Pixar, Marvel, Star Wars, Avatar, and other beloved franchises to life in new and immersive ways.
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Google updates Political Content policy for Mexico Elections
Google's Political Content Policy will be updated in March 2024 to include specific regulations for Mexico Election Ads.
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IAB and MRC release Augmented Reality measurement guidelines for public comment
The Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have jointly released their Augmented Reality (AR) Measurement Guidelines.
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YouTube Quiz tests readiness for YouTube Partner Program (YPP)
YouTube this week launched a quiz to help creators assess their eligibility and readiness for the YouTube Partner Program (YPP).
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Valentine's Day on Google TV
Google TV is offering a curated selection of movies and shows for Valentine's Day, including staff picks, classic romances, and a new movie pre-screening.
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LiveRamp enthusiastic about the potential of Google's PAIR initiative
LiveRamp is enthusiastic about the potential of Google's PAIR initiative as the industry navigates the cookieless future.
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LiveRamp announces Solid Q3 Results, exceeding expectations
LiveRamp this week reported Q3 results and future outlook point to a strong position in the data collaboration market. Revenue: Up 10% YoY to $174 million, exceeding analyst estimates.
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YouTube releases Open-Source Scripts to help partners and creators to Manage Content
YouTube this week announced the launch of a new GitHub organization, YouTubeLabs, offering open-source scripts to partners and creators. These scripts aim to automate common tasks and simplify content management on YouTube.
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Criteo reports Strong Q4 and FY 2023 results, targets Mid-Single-Digit Growth in 2024
Criteo this week reported Q4 and FY 2023 financial results. Revenue flat year-over-year in Q4, up 3% at constant currency.
