Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9740 Articles

Social - Sep 14, 2024 Instagram expands Reminder Ad features for developers via Marketing API

Instagram has rolled out new capabilities for reminder ads through its Marketing API, addressing a longstanding gap between its Ads Manager and API offerings.

by Luis Rijo

Data - Sep 14, 2024 Google promotes AI for SEO, raising questions in digital marketing community

Google's recommendation to use AI for SEO tasks sparks debate among marketers about best practices and potential consequences.

by Luis Rijo

Video - Sep 14, 2024 Viant COO warns: The Trade Desk's TV OS may create CTV advertising monopoly

Chris Vanderhook of Viant cautions against The Trade Desk's reported TV OS development, citing potential market dominance concerns.

by Luis Rijo

Video - Sep 14, 2024 Google's TAG disrupts over 13,000 coordinated influence operations in Q3 2024

TAG bulletin reveals surge in Russian and Chinese influence campaigns

TAG's Q3 2024 bulletin reveals surge in Russian and Chinese influence campaigns, with increased focus on geopolitical narratives.

by Luis Rijo

Data - Sep 14, 2024 Adobe stock tumbles despite record Q3 revenue as outlook disappoints investors

Adobe reports record Q3 revenue, driven by AI innovations across Creative, Document, and Experience Clouds.

by Luis Rijo

Video - Sep 14, 2024 YouTube expands First Position ad targeting to all content in DV360

Google broadens availability of First Position ads on YouTube, allowing advertisers to reach target audiences across all content types.

by Luis Rijo

Display - Sep 14, 2024 IAB Europe unveils CreativeLi: New tool to optimize digital display ads

IAB Europe introduces CreativeLi, a beta tool for compressing digital ad creatives while maintaining visual quality.

by Luis Rijo

Data - Sep 14, 2024 Comprehensive Ad Tech Glossary

This comprehensive ad tech glossary provides an in-depth look at the terminology and concepts driving the digital advertising industry.

by Luis Rijo