IAB Tech Lab releases In-Depth Analysis of Google's Privacy Sandbox
The IAB Tech Lab last week released a comprehensive analysis of Google's Privacy Sandbox, raising concerns about its readiness for industry-wide adoption.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Amazon DSP introduces Bulksheets to streamline contextual campaign creation
Amazon DSP last month introduced Bulksheets, a new spreadsheet-based tool designed to streamline contextual campaign creation and management for advertisers, traders, and campaign managers.
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Amazon DSP makes Creative Approval easier with new features
Amazon DSP today announced new enhancements to their "standard display creative" format, offering advertisers improved tools to create high-performing ads and navigate the approval process more efficiently.
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Google Ads fully rolls out Automatically Created Assets
Google Ads today has fully rolled out the use of generative AI in automatically created assets (ACA) for all English language advertisers in the US and UK.
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A TikTok Best Practices Checklist for your next campaign
This article presents a comprehensive TikTok Best Practices Checklist to optimize your next web auction campaign and unlock its full potential on TikTok Ads.
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X's Amplify Pre-roll offers Monetization Options for Video Creators
X's Amplify Pre-roll is a program enabling verified X video publishers to monetize their content through pre-roll ads.
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X introduces Creator Targeting
X today announced the launch of Creator Targeting, a new feature allowing advertisers to target specific creators on the platform.
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Google launches €10 Million AI Fund in Europe
According to Google, this fund aims to equip European workers, particularly those most vulnerable to workforce transitions due to AI, with the essential skills and knowledge to thrive in the evolving job market.
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Snap Q4 2023 Earnings: DAUs reached 414 million, up 10% year-over-year
Snap this month reported Q4 2023 results, with growing daily active users (DAUs), strong engagement, and progress on monetization initiatives.
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UK TV Public Broadcasters unite to launch a streaming app in Q2
A new free streaming service called Freely, backed by major UK broadcasters BBC, ITV, Channel 4, and Channel 5, is set to launch in the second quarter of 2024.
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Mozilla Monitor Plus: New paid service offers automatic data removal and continuous monitoring
Monitor Plus provides automatic data removal and continuous monitoring of exposed personal information on data broker sites.
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YouTube Masthead Ads: A crash course on CPM and CPH Buying Methods
Masthead YouTube ads are a premium advertising format offering prominent placement on the YouTube homepage. Essentially, the video ad takes the top spot, displayed across all devices for a specific timeframe.
