Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9740 Articles

Data - Sep 14, 2024 Google enhances Looker Studio with AI, new connectors, and pivot table features

Looker Studio adds Gemini-powered analytics, 5 partner connectors, and pivot table text wrapping in latest update.

by Luis Rijo

Display - Sep 14, 2024 Eyeota and Equativ join forces

Partnership integrates Eyeota's audience solutions with Equativ's SSP, enhancing precision and reach in digital advertising.

by Luis Rijo

Social - Sep 14, 2024 Reddit's frequency cap restrictions

Long-standing restrictions on frequency cap features frustrate small Reddit advertisers, impacting campaign optimization and competitiveness.

by Luis Rijo

Data - Sep 14, 2024 StackAdapt and Adsquare launch integrated Footfall Attribution solution

New partnership enables advertisers to track in-store visits after digital ad exposure, enhancing campaign optimization across global markets.

by Luis Rijo

Video - Sep 14, 2024 TF1 PUB expands programmatic advertising with Magnite

French broadcaster TF1 PUB teams up with Magnite to enhance streaming ad monetization.

by Luis Rijo

Audio - Sep 14, 2024 SiriusXM begins new era as independent public company

SiriusXM, North America's leading audio entertainment company, has entered a new phase as an independent public entity with a simplified capital structure.

by Luis Rijo

Data - Sep 14, 2024 Google implements new frameworks for transatlantic data transfers

Google adopts Swiss-U.S. and UK Extension to EU-U.S. Data Privacy Frameworks for certain data transfers.

by Luis Rijo

Data - Sep 14, 2024 Apple unveils iPhone 16 lineup with Powerful A18 Chip and AI Features

New iPhones boast upgraded cameras, longer battery life, and Apple Intelligence capabilities coming this fall.

by Luis Rijo