Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9775 Articles

AI - Apr 24, 2026 IAB Italia's AI white paper maps the future of marketing in Italy

IAB Italia published its AI white paper on April 13, covering generative AI, the EU AI Act, targeting, hyper-personalisation and the future of Italian marketing

by Luis Rijo

Audio - Apr 24, 2026 Spotify turns 20: how a misheard word in a brainstorm became its global brand

Spotify's name started as a brainstorm mishear. Its distinctive green was deliberate. A look at 20 years of brand, design, and product decisions at the platform.

by Luis Rijo

Data - Apr 24, 2026 xpln.ai and TVision team up to scale CTV attention data across channels

Chart showing ad recall peaks at ideal attention level, plateauing near 11% in CTV campaigns.

xpln.ai integrates TVision's second-by-second CTV attention data into scalable predictive models for cross-channel campaign optimization and media planning.

by Luis Rijo

Video - Apr 24, 2026 Hearst News picks Magnite for high-impact web and CTV ad formats

Magnite and Hearst News logos mark preferred deal partnership for CTV and web ads

Hearst News selects Magnite as preferred deal partner for web exit-intent and CTV pause ads, deepening the relationship with a new SpringServe partnership.

by Luis Rijo

Search - Apr 24, 2026 Google Ads IP exclusions can be gamed. A two-IP bypass nobody blocked

Diagram showing how a hidden IP harvests a GCLID to bypass Google Ads IP exclusion lists

A Madrid-based PPC agency proved in March 2026 that Google Ads IP exclusions can be bypassed using a two-IP harvesting technique, leaving advertisers exposed.

by Luis Rijo

Search - Apr 24, 2026 Google reverses spam report policy: no PII submissions processed

Google spam report form showing PII warning blocking submissions with personal data.

Google now blocks spam report submissions that contain personally identifying information, reversing course after community backlash over its disclosure policy.

by Luis Rijo

Search - Apr 24, 2026 Google Trends Gemini Explore page lands on mobile web

Gemini loading search term suggestions in Google Trends Explore mobile web interface

Google has brought its Gemini-powered Trends Explore page to mobile web, giving journalists and marketers real-time AI-assisted search trend research anywhere.

by Luis Rijo

Video - Apr 23, 2026 Vevo triples artist franchise sales in 2026 upfront push

Vevo music videos playing across TV, tablet, laptop, and mobile screens on green background

Vevo's 2026 upfront strategy triples Artist Franchise sales, expands Vevo Evolve audience tools, and opens music video inventory via YouTube Instant Reserve.

by Luis Rijo