Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9775 Articles

DOOH - Apr 23, 2026 Firefly puts 60,000 moving screens inside VIOOH's programmatic SSP

Firefly digital car top screen on a NYC taxi near Penn Station displaying programmatic OOH ad

Firefly integrates its 60,000-screen moving OOH network with VIOOH, opening mobility-based inventory to programmatic buyers via DSPs across major US cities.

by Luis Rijo

AI - Apr 23, 2026 Most AI harm comes from software, not robots, 1,400 incidents show

Bar chart: general public leads 15 most harmed groups in AI incidents, at 26%

Paligo: 49% of harmful AI incidents involve software, not robots, in 1,406 cases - chatbots, recommendation engines and deepfakes dominate the incident record.

by Luis Rijo

AI - Apr 23, 2026 49% of shoppers now use AI for gift ideas - what it means for Mother's Day

Pie chart: 49% of US shoppers regularly use AI tools like ChatGPT for gift ideas

Optimove surveyed 648 US consumers in April 2026: 49% now use AI tools for gift recommendations, with omnichannel shopping reshaping Mother's Day purchases.

by Luis Rijo

Video - Apr 23, 2026 TriCoast Media bets on content flywheel to cut CTV ad costs

TriCoast Media expands unified SSP/DSP, promising 30-50% lower CPMs for CTV advertisers through direct publisher access across 250+ channels and 3,000+ apps.

by Luis Rijo

Data - Apr 23, 2026 Culture Hive launches a score to measure if ads actually resonate

Culture Hive Media Group announces the Cultural Relevance Score for ad targeting

Culture Hive Media Group's Cultural Relevance Score uses AI to measure how well ads align with audience values, connecting scores to programmatic media buying.

by Luis Rijo

Data - Apr 23, 2026 Opera GX finally on Flathub and Snap Store - Linux just got easier

Linux Tux and Opera GX logos on dark background, now on Flathub and Snap Store

Opera GX is now available on Flathub and the Snap Store, completing Linux distribution support for the gaming browser used by 30 million players worldwide.

by Luis Rijo

Search - Apr 23, 2026 Yelp Assistant goes full-service: book, order, and schedule in one chat

Yelp app showing home feed, Popular Offerings for auto repair, and natural language photo search

Yelp this week launched a fully redesigned AI Assistant that handles reservations, deliveries, and appointments across 450+ categories in a single conversation.

by Luis Rijo

Video - Apr 23, 2026 YouTube creator ads in Google Ads: the performance playbook nobody told you

Ginny Marvin and Melissa Hsieh Nikolic on YouTube Creator Partnerships Ads Decoded

Google's Ads Decoded podcast, recorded live at YouTube NewFronts 2026, details how brands of all sizes can activate creator content inside Google Ads and DV360.

by Luis Rijo