Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9775 Articles

Video - Apr 22, 2026 Rufus shows 5 products, not 50: what brands must know about Amazon's AI filter

Amazon's Rufus AI assistant narrows product recommendations to five results. Backend structured attributes, not copy, now determine which brands make the cut.

by Luis Rijo

Data - Apr 22, 2026 Most Dutch people do not know their rights when algorithms decide about them

A survey of 1,480 Dutch residents by the Autoriteit Persoonsgegevens reveals deep gaps in awareness of GDPR rights around algorithmic and AI-driven decisions.

by Luis Rijo

Retail - Apr 22, 2026 Amazon Rufus 'Tell us about you' ties search results to saved shopper profiles

Amazon Rufus 'Tell us about you' dialog box for shopper identity personalization

Amazon Rufus now saves shopper identity - style, hobbies, household details - and applies it to every future product search and ASIN ranking on the platform.

by Luis Rijo

Data - Apr 22, 2026 ANA backs House privacy bill, cites 29 million ad jobs at stake

ANA endorses the SECURE Data Act, saying the House privacy bill protects 29 million US ad jobs and builds on frameworks already signed into law in 20 states.

by Luis Rijo

Data - Apr 22, 2026 ACCC wins right to intervene in Epic v Apple app payments case

Australia's competition regulator joins Epic v Apple Federal Court hearing on app distribution and in-app payment remedies, with relief resuming 28 April 2026.

by Luis Rijo

Data - Apr 22, 2026 LATAM mobile apps: finance sessions surge 62%, installs grow 13% in 2025

Adjust's LATAM 2026 spotlight report reveals finance app sessions up 62%, ATT opt-in rates at 49%, and e-commerce installs outpacing global benchmarks in 2025.

by Luis Rijo

Video - Apr 22, 2026 Most streaming viewers ignore ads - and they want fewer, longer ones

Woman on sofa scrolls phone while Netflix and Prime Video ads play on TV screen

A survey of 1,000 U.S. streaming subscribers by All About Cookies finds 76% believe platforms carry too many ads, while just 24% pay attention during breaks.

by Luis Rijo

Data - Apr 22, 2026 House Republicans unveil SECURE Data Act to replace US state privacy laws

Steel padlock with fiber-optic data streams on US courthouse steps, FTC and Congress seals

House Republicans introduced the SECURE Data Act on April 21, 2026, proposing a single US federal consumer privacy framework to replace all existing state laws.

by Luis Rijo