Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9775 Articles

Video - Apr 22, 2026 EU clears RTL's Sky Deutschland buy, creating a 12.3M subscriber giant

RTL absorbs Sky Deutschland, merging into a 12.3 million subscriber DACH streaming giant

The European Commission today approved RTL Group's acquisition of Sky Deutschland, creating Germany's largest streaming entity with 12.3 million subscribers.

by Luis Rijo

Video - Apr 22, 2026 H/L is first to buy smart TV home screen ads programmatically via Nexxen DSP

H/L is first agency to programmatically buy smart TV home screen inventory via PMP deals in Nexxen DSP, reaching viewers before they select content to watch.

by Luis Rijo

Audio - Apr 22, 2026 Bumper Score: can a 0-200 number fix podcasting's $1 billion ad trust gap?

Bumper launched the Bumper Score on April 21, a 0-200 verified audience metric built on first-party data to close the trust gap holding back podcast ad spend.

by Luis Rijo

AI - Apr 22, 2026 German media coalition demands AI rules as Big Tech turns into gatekeeper

ARD, BDZV, MVFP, VAUNET and ZDF face AI gatekeeper threat in German media square.

ARD, BDZV, MVFP, VAUNET and ZDF publish a joint framework demanding copyright protection, media law and competition rules to govern AI platforms in Germany.

by Luis Rijo

Display - Apr 22, 2026 Google Ad Manager's focused banner ads blur content to fight ad blindness

Four-step diagram showing Google Ad Manager focused banner ad blurring article content on mobile

Google Ad Manager launched focused banner ads on March 9, 2026, a beta format that blurs article text mid-scroll until readers tap a button to resume reading.

by Luis Rijo

Retail - Apr 21, 2026 California exposes Amazon's secret price-fixing network with vendors

Amazon price-fixing scheme: glowing price tags rise in sync across a warehouse

California releases unredacted court evidence showing Amazon coordinated retail price increases with Levi's, Walmart, Chewy, Target, and other major brands.

by Luis Rijo

Social - Apr 21, 2026 Innovid's Hypermode cuts social campaign setup time by 80%

Innovid's Hypermode is now generally available, slashing social campaign setup time by up to 80% across Meta, Pinterest, Reddit, Snapchat, and TikTok platforms.

by Luis Rijo

Video - Apr 21, 2026 YouTube ends push notifications for inactive subscribers in new rollout

Smartphone showing YouTube notification on bedside table while subscriber sleeps undisturbed.

YouTube is stopping push notifications for inactive 'All' subscribers, based on experiment results showing fewer viewers turned off notifications entirely.

by Luis Rijo