Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9775 Articles

AI - Apr 21, 2026 AI Mode, FastSearch, and the antitrust case that exposed how Google works

Server hall with two data streams and a Google DOJ court document, illustrating FastSearch

Tests and antitrust filings reveal Google AI Mode draws from FastSearch - a cached, lighter index separate from the live web powering traditional Search results

by Luis Rijo

Data - Apr 21, 2026 SearchApi moves to dismiss SerpApi suit born from a failed acquisition

SerpApi and SearchApi legal folders on courthouse desk with cracked hard drive, Austin skyline

SearchApi asks Texas court to dismiss SerpApi's trade secret and copyright claims, saying the suit is retaliation for refusing an acquisition in December 2025.

by Luis Rijo

Search - Apr 21, 2026 Google Ads Advisor can now fix policy violations before campaigns go down

Ads Advisor appeal form for Google Ads counterfeit policy suspension with pre-filled fields

Google expanded Ads Advisor with three agentic safety features: real-time policy reviews, 24/7 security monitoring, and instant certifications via Gemini.

by Luis Rijo

Audio - Apr 21, 2026 Bleav hires two directors of partnerships to grow its 500M-download ad network

Maryann Alvarez and Gretchen Waller, Bleav Directors of Partnerships for podcast ad sales.

Bleav appoints Maryann Alvarez and Gretchen Waller as Directors of Partnerships to scale podcast and sports media advertising across its 500+ show network.

by Luis Rijo

Data - Apr 21, 2026 Ex-Google analyst says Signals change benefits Google, not advertisers

Google Analytics lever set to OFF while ad_storage granted feeds Google Ads directly.

Krista Seiden, former Google Analytics product manager, argues the June 15 Signals change quietly strips a key privacy lever while framing it as simplification.

by Luis Rijo

Search - Apr 21, 2026 Danny Sullivan republishes 30-year-old search engine guide from 1996

Danny Sullivan's 1996 Webmaster's Guide to Search Engines and Directories homepage

Danny Sullivan last week republished his 1996 Webmaster's Guide to Search Engines, a 30-year milestone document that shaped modern SEO practices and terminology.

by Luis Rijo

Video - Apr 20, 2026 YouTube's hidden invalid traffic problem: what creators aren't told

YouTube bot swarm invades creator channel, shattering ad revenue in a dark server room.

YouTube published a FAQ today explaining how invalid traffic triggers ad restrictions and can withhold creator earnings, even when channels did nothing wrong.

by Luis Rijo

Data - Apr 20, 2026 British interest in European holidays surges as long-haul fares rise

Ryanair aircraft at airport gate with departures board showing Budapest, Corfu and Warsaw.

Taboola readership data shows Hungary up 513% and Barbados down 89% as inflation and fuel costs push British holidaymakers toward short-haul Europe in 2026.

by Luis Rijo