Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9777 Articles

Video - Apr 17, 2026 Netflix's Nielsen problem is bigger than a methodology dispute

Cracked meter with broadcast pie chart, glowing cables, streaming screens in background.

Netflix Q1 2026 results beat forecasts, but the Nielsen Gauge methodology row is reshaping how investors and ad buyers price streaming vs linear television.

by Luis Rijo

AI - Apr 17, 2026 ChatGPT ad CPMs drop to $25 as OpenAI races toward global auction

ChatGPT ad CPMs have dropped from $60 to as low as $25 in just nine weeks, as OpenAI cuts its minimum spend threshold from $250,000 to $50,000 for the pilot.

by Luis Rijo

Display - Apr 17, 2026 BVDW's guide breaks down how to run political ads under EU's TTPA rules

BVDW guide on EU political advertising rules, Reichstag Berlin, TTPW regulation 2025

Germany's BVDW this month released an 8-page guide on EU TTPA political advertising compliance, focused on insertion-order campaigns and a 6-phase process matrix.

by Luis Rijo

Display - Apr 17, 2026 IAB Spain's first SSP guide exposes the 41% working media problem

IAB Spain 2026 SSP technical guide cover with network nodes on white background.

IAB Spain today published the first technical guide on supply-side platforms in Spain, revealing only 41% of programmatic ad spend meets quality standards.

by Luis Rijo

AI - Apr 17, 2026 IAB Europe webinar shows Europe's agentic ad ecosystem coming alive

IAB Europe Agents! Innovation Live From Europe webinar banner, April 2026

On April 14, IAB Europe hosted a two-hour live showcase of agentic AI with demos from PubMatic, Human Security, and Plan.Net Studios for European ad teams.

by Luis Rijo

Video - Apr 17, 2026 Netflix Q1 2026 revenue hits $12.25B as ads business chases $3B target

Netflix yesterday reported $12.25B in Q1 2026 revenue, up 16% year over year, with ad revenue on track to double and 4,000+ advertisers now active on the platform.

by Luis Rijo

AI - Apr 17, 2026 OpenAI backs Illinois bill shielding AI firms from mass casualty liability

Nuclear mushroom cloud rises over Illinois prairie as corporate towers stand shielded nearby.

Illinois SB3444 would shield frontier AI from liability in mass casualty or billion-dollar damage events. OpenAI supports the bill while Anthropic opposes it.

by Luis Rijo

Search - Apr 17, 2026 Google's AI Mode in Chrome opens publisher links side by side - what changes

Chrome split-screen showing AI Mode answering cleaning questions beside Ninja coffee maker page

Google updated AI Mode in Chrome on April 16, 2026, to open publisher links side-by-side instead of replacing the AI interface, changing how users navigate.

by Luis Rijo