Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9777 Articles

Data - Apr 17, 2026 Data Studio is back: Google kills Looker Studio name for good

Google reversed its 2022 Looker Studio rebrand on April 11, 2026, restoring the Data Studio name and expanding the platform with BigQuery agents and Colab apps.

by Luis Rijo

Data - Apr 17, 2026 Fastly brings Google tag gateway to its CDN, promising 14% signal uplift

Google tag gateway CDN selection screen showing Akamai, Cloudflare, Fastly, and Google Cloud.

Fastly Ad Tag Gateway launched April 8 with Google, routing tags through first-party domains and claiming 14% signal uplift for advertisers on Fastly's CDN.

by Luis Rijo

Data - Apr 16, 2026 Amazon acquires Globalstar to add direct-to-device coverage to Amazon Leo

Amazon Leo and Globalstar logos side by side on black background after merger deal.

Amazon acquires Globalstar, adding direct-to-device satellite coverage to Amazon Leo and absorbing Apple's Emergency SOS satellite infrastructure globally.

by Luis Rijo

AI - Apr 16, 2026 Basis embeds Protected by Mediaocean for live AI verification inside campaigns

Protected by Mediaocean and Basis integration partnership announcement visual.

Basis and Mediaocean integrate Protected on April 14, 2026, bringing AI-driven brand safety, attention, and quality verification into live campaign activation.

by Luis Rijo

Data - Apr 16, 2026 Audit finds Google, Meta and Microsoft set ad cookies after users opt out

Shattered padlock with data streams flowing past it inside a dark server room.

An independent audit of 7,000+ California websites found Google, Meta and Microsoft setting ad cookies despite opt-out signals, with $5.8B in potential fines.

by Luis Rijo

Video - Apr 16, 2026 Criteo and TripleLift bet on deterministic commerce data to crack offsite advertising

Criteo's Commerce Audiences pair with TripleLift's curation layer to deliver SKU-level purchase signals across web, mobile, and CTV with Deal ID activation.

by Luis Rijo

Data - Apr 16, 2026 Mediavine brings 18,000 publishers' audience data into Index Marketplaces

Mediavine and Index Exchange today launched curated audiences in Index Marketplaces, making publisher first-party data and UID2 segments live via curated deals.

by Luis Rijo

AI - Apr 16, 2026 Only 15% of users trust AI search results, Yelp study finds

Trust in AI-powered search: 15% trust it a lot, 63% double-check, 51% say it's a walled garden.

Yelp and Morning Consult surveyed 2,202 U.S. adults and found only 15% trust AI search platforms "a lot," with 51% describing results as a "walled garden."

by Luis Rijo