Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9781 Articles

AI - Apr 15, 2026 Belgian DPA's guide on AI and privacy: what your data rights actually mean

The Belgian DPA today published its first citizen-focused guide on AI and privacy, covering data rights, profiling risks, and GDPR protections under the AI Act.

by Luis Rijo

AI - Apr 15, 2026 Pacvue Agent promises 200x faster commerce media workflows

Pacvue launched an AI agent on April 14, 2026, promising workflows up to 200x faster, 80x quicker time to insight, and 54% performance gains for Amazon Ads.

by Luis Rijo

Data - Apr 15, 2026 Montana subpoenas Ford and Stellantis over secret vehicle driving data deals

Connected vehicle dashboard at night with data streams flowing from car sensors

Montana AG Austin Knudsen issued investigative demands to Ford and Stellantis demanding all records on connected vehicle data sold to insurers and data brokers.

by Luis Rijo

Display - Apr 15, 2026 Amazon Ads delays advertiser payment overhaul to August after pushback

Amazon Ads delays payment overhaul to August 1 after advertiser feedback, offering account balance deductions, Pay by Invoice, and five months of click credits.

by Luis Rijo

Search - Apr 15, 2026 Google ends Dynamic Search Ads: DSA upgrades to AI Max in September

Google's comparison chart showing DSA legacy features versus AI Max for Search campaigns targeting.

Google today announced Dynamic Search Ads will automatically upgrade to AI Max for Search campaigns in September 2026, retiring a format that has defined search automation for years.

by Luis Rijo

Video - Apr 15, 2026 Viant buys TVision for $40M to end TV's self-measurement problem

Family watching TV with attention tracking data visualized, Viant TVision acquisition

Viant Technology acquires TVision for $40M, gaining second-by-second attention data for its programmatic platform to challenge walled garden self-reporting.

by Luis Rijo

AI - Apr 15, 2026 76% of marketing pros use GenAI daily, but governance lags behind

GenAI corporate subscription market share: ChatGPT 66, Claude 56, Gemini 36, Copilot 21 - March 2026

ProGEO.ai surveyed 112 marketers in March 2026 and found 75.9% use GenAI daily, but only 43.8% of organizations enforce usage policies with technical controls.

by Luis Rijo

Social - Apr 15, 2026 Meta upgrades Pixel and Conversions API to close the gap for small advertisers

Meta Pixel AI enriches events with product names, prices and availability for better ad performance.

Meta today announced AI-powered Meta Pixel updates and a one-click Conversions API setup, cutting technical barriers for small business advertisers on Facebook.

by Luis Rijo