Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9781 Articles

Retail - Apr 15, 2026 Google Pay API adds recurring, deferred and auto-reload transaction types

Google Pay merchant-initiated transaction lifecycle flow diagram showing DPAN token management

Google Pay API now supports recurring, deferred and automatic reload merchant-initiated transactions, with token lifecycle notifications for payment continuity.

by Luis Rijo

AI - Apr 15, 2026 Adobe study: SMBs using AI content tools save $6K and gain revenue

Small business owners reinvest AI-saved time: 51% improve work-life balance, 47% cut stress

Adobe's survey of 431 small business owners finds AI tools save 175 hours and nearly $6,000 annually on social media content, with 47% reporting revenue gains.

by Luis Rijo

Data - Apr 14, 2026 Apple removes Freecash iOS app, threatening a $100M rewarded UA channel

Freecash offer wall showing Netflix, Dice Dreams and TikTok tasks with euro rewards up to €182

Apple removed Freecash from the iOS App Store without prior notice, disrupting a platform paying out over $1M daily to 60 million registered users worldwide.

by Luis Rijo

AI - Apr 14, 2026 Google's AI Mode now books UK restaurants - meet the 8 partner platforms

Google AI Mode search interface showing restaurant results for a natural language booking query, UK

Google added agentic restaurant booking to AI Mode in the UK on April 10, with direct reservation links to TheFork, OpenTable, and six other booking partners.

by Luis Rijo

AI - Apr 14, 2026 Amazon's AI matches shelter pets with families using natural language queries

Amazon Ads and PetArmor combined natural language AI, generative video, and shelter construction to match adoptable dogs and cats with prospective families.

by Luis Rijo

Retail - Apr 14, 2026 Merchant API comes to Google Ads scripts April 22 as Content API nears its end

Google Ads scripts gain Merchant API support on April 22, 2026, while the Content API for Shopping heads toward its confirmed August 18, 2026, shutdown date.

by Luis Rijo

AI - Apr 14, 2026 Why AI ad agents need taxonomy IDs, not natural language

IAB Tech Lab taxonomy IDs as semantic guardrails for agentic advertising systems

IAB Tech Lab's Katie Shell explains why taxonomy IDs - not natural language - are the semantic backbone autonomous ad agents need to avoid mismatched buys.

by Luis Rijo

AI - Apr 14, 2026 Gemini app now builds interactive simulations from a single prompt

Gemini app simulating double-slit interference with adjustable wavelength and slit separation

Google's Gemini app can now generate interactive simulations and 3D models, replacing static diagrams with fully adjustable functional visualizations in chat.

by Luis Rijo