Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in As Seen on Tubes. Reach out via [email protected]
Index Exchange integrates xpln.ai's predictive attention metrics directly into its supply-side platform, enabling programmatic buyers to optimize campaigns based on eye-tracking data before placing bids.
Mubadala Capital and TWG Global will acquire Clear Channel Outdoor for $6.2 billion at $2.43 per share, representing 71% premium and one of advertising industry's largest leveraged buyouts.
India mandates social media platforms remove unlawful content within three hours, down from 36 hours, creating compliance challenges for Meta, Google, and X.
Apple Sports adds golf tracking for PGA Tour and LPGA Tour events with live scores, hole-by-hole results, and individual scorecards starting this weekend.
Reach selects DeeperDive from Taboola, implementing generative AI search directly on Express and Daily Star sites to combat traffic losses from AI-powered search platforms.
Audio entertainment company stabilizes business with flat 2026 outlook while Howard Stern renewal and companion subscriptions drive retention improvements.
