Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9787 Articles

Retail - Apr 10, 2026 Joybuy is quietly winning Google Shopping auctions while European CPCs shift

Joybuy parcels on a red conveyor belt inside a European fulfillment center at night.

Joybuy entered EU Google Shopping in March 2026, outranking rivals faster than Temu did. Meanwhile, smec data shows Shopping CPC up 10% YoY and conversions crashing.

by Luis Rijo

Data - Apr 10, 2026 DV360 gets new reach overlap dimensions and instant inventory reports

DV360 audience reach overlap visualization with glowing data spheres on dark blue background.

Google today announced upcoming Display & Video 360 updates adding campaign-level reach overlap dimensions and instant access to Inventory Availability reports, estimated for April 2026.

by Luis Rijo

AI - Apr 10, 2026 xAI sues Colorado to block AI bias law, claiming First Amendment violations

Neural network trapped behind legal bars, Colorado map below, constitutional text visible.

xAI filed a federal lawsuit today against Colorado to block SB24-205, an AI bias law set to take effect June 30, 2026, asserting First Amendment violations.

by Luis Rijo

Display - Apr 10, 2026 AI Digital relaunches Elevate to fight black-box programmatic chaos

Open digital garden with data streams flowing freely across platforms at twilight.

AI Digital relaunched its Elevate platform on April 7, 2026, offering agencies a vendor-neutral AI intelligence layer across 12+ DSPs and 15+ data partners.

by Luis Rijo

AI - Apr 10, 2026 LiveRamp and Akkio team up to bring conversational AI into marketing measurement

Akkio AI chat interface answering a natural-language query about a marketing dataset

LiveRamp and Akkio partnered on April 7, 2026, to embed Akkio's AI chat engine into LiveRamp's measurement reports, enabling natural-language data queries for marketers.

by Luis Rijo

Retail - Apr 10, 2026 In-store media's measurement problem is not what you think

Shopper with cart walks past in-store digital screens in a supermarket aisle at dusk.

ISM and Catalyst Media Consulting release a framework called Shopper Purchase Rate that replaces digital attribution with product movement metrics for in-store retail media.

by Luis Rijo

Data - Apr 10, 2026 Google AdSense to auto-enroll publishers in consent optimization

Google AdSense will auto-activate consent message optimization for EEA publishers on May 7, 2026, unless publishers opt out within the 30-day review window.

by Luis Rijo

Search - Apr 10, 2026 NYT and Guardian win big as Google's March 2026 core update wraps

SISTRIX bar chart showing US news media visibility changes in Google's March 2026 core update.

SISTRIX data shows nytimes.com and theguardian.com as top winners in Google's March 2026 core update, while usnews.com and finance.yahoo.com fell sharply in VI.

by Luis Rijo