The ad market is two markets, and most forecasts only see one
Ian Whittaker argues the ad market splits into a visible, agency-led layer and a hidden, fast-growing SMB layer that most industry forecasts consistently miss.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Apple now requires Brazilian betting license for App Store gambling apps
Apple requires a valid SPA fixed-odds betting license for App Store distribution in Brazil, forcing gambling apps to submit new versions and face an A18 rating.
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Amazon's Dynamic TV Creative brings personalized ads to Prime Video
Amazon Ads launched Dynamic TV Creative on May 11, personalizing Prime Video interactive video ads via first-party shopping signals and AI-driven optimization.
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CTV fraud schemes up 140% as AI arms both sides of the fight
DoubleVerify's 2026 CTV report documents a 140% surge in fraud schemes, $1.8M lost per billion unprotected impressions, and a tenfold rise in fraudulent apps.
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Big Tech pocketed $150bn in Q1 ads - and AI is changing who wins
Meta, Alphabet, Amazon, and Microsoft collectively surpassed $150bn in Q1 2026 ad revenue as AI reshapes search, the open web, and programmatic ad buying now.
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Consent is the missing piece in most first-party data strategies, IAB warns
IAB Tech Lab and Deloitte research show first-party data fails without consent infrastructure - 82% of marketing leaders are already shifting their priorities.
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Vistar Media's DOOH playbook for back-to-school season's $85B opportunity
Vistar Media lays out a three-part DOOH strategy for back-to-school, as projected sales reach $85.42 billion and 67% of shoppers start buying in early July.
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Google Data Manager API v1.6 adds store sales and expands Analytics events
Google's Data Manager API v1.6 adds store sales ingestion to Google Ads and expands Analytics event support across web and app data streams - released May 7.
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Beauty creator Magdalene Janet shares how she sells on YouTube Shopping
A beauty creator with eight years on YouTube explains how product tagging, timestamps, and holiday planning drive affiliate sales through YouTube Shopping.
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Teads Q1 2026: CTV surges 50% but revenue falls 7% as integration pain lingers
Teads Q1 2026 earnings: CTV revenue surges over 50% year over year as total revenue falls 7%, Ex-TAC gross profit rises 5%, and cash ends at under $99 million.
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OnlyFans opens sports, comedy and podcast pages at OMR Hamburg 2026
OnlyFans CEO Keily Blair launched dedicated pages for sports, comedy, and podcasts on May 7, 2026, at OMR Hamburg, spotlighting over 285 professional athletes.
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StackAdapt joins ChatGPT ad pilot - what it means for programmatic
StackAdapt joined ChatGPT as a technology partner on May 5, 2026, giving advertisers programmatic access to conversational AI placements for the first time.
