Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9787 Articles

Data - Apr 05, 2026 Samsung Messages is dying in July 2026 - here's what changes

Samsung Messages and Google Messages app icons side by side on light blue background

Samsung is discontinuing its Messages app in July 2026, pushing millions of Galaxy users to Google Messages with RCS, Gemini AI features, and scam detection.

by Luis Rijo

AI - Apr 05, 2026 The hidden infrastructure cost behind every AI answer

AI infrastructure behind every answer: 200,000+ GPUs, terawatt-hours of energy, water, carbon

Paligo's interactive investigation maps AI's chip dependency, energy demands, and content layer - revealing what it actually costs to run a model at scale.

by Luis Rijo

Data - Apr 05, 2026 Cloudflare's EmDash CMS sparks fight with WordPress founder Mullenweg

Cloudflare launched EmDash on April 1 - a WordPress alternative with sandboxed plugins, x402 payments, and AI tools that drew criticism from Matt Mullenweg.

by Luis Rijo

Retail - Apr 04, 2026 Amazon tightens its grip as programmatic identity enters a new era

Amazon billing, pricing, and fee changes collide with The Trade Desk identity overhaul and dentsu's leadership reset in the week's most consequential ad industry moves.

by Luis Rijo

Video - Apr 04, 2026 YouTube brings Gifts powered by Crystals to Indonesian creators

Hand holds phone with crystal gift overlays during YouTube vertical live stream, Jakarta night

YouTube is rolling out Gifts powered by Crystals to eligible Indonesian creators in the YouTube Partner Program, adding a new live stream monetization tool.

by Luis Rijo

Data - Apr 04, 2026 Basis launches Compass: the DSP that turns a brief into a live campaign in minutes

Basis today launched Compass, an agentic AI tool that converts campaign briefs into omnichannel media plans in minutes, cutting planning time by up to 90%.

by Luis Rijo

Video - Apr 04, 2026 UK subscription refund rules finalised - and streaming firms won't like it

Hand pressing a glowing cancel button on tablet with streaming subscription apps, UK law concept.

UK's new subscription regime under the DMCCA 2024 sets cooling-off refunds, easy-exit rules and £400m in projected annual consumer benefit from spring 2027.

by Luis Rijo

Audio - Apr 04, 2026 NBC Sports picks Triton Digital for podcast infrastructure - here's what it means

Sports podcast infrastructure deal: NBC Sports and Triton Digital partnership for audio monetization

NBC Sports has quietly handed control of a key part of its audio business to an outside technology partner, and the choice reveals how seriously major sports broadcasters are now treating podcast monetization.

by Luis Rijo