LinkedIn overhauls event ads with off-platform targeting and lead gen forms
LinkedIn on April 28 added off-platform Event Ads, lead gen forms, event clipping, and full-funnel measurement tools to Campaign Manager for B2B marketers.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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AppLovin's $1.84B Q1 beats guidance as Axon platform opens to all in June
AppLovin posted Q1 2026 revenue of $1.84 billion, up 59% year-over-year, with net income doubling and the Axon platform set for a public launch in June 2026.
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Google Ads reps accused of violating CAN-SPAM with no opt-out emails
Google sales reps send unsolicited commercial emails to advertisers without a CAN-SPAM-compliant opt-out, a specialist publicly alleges on LinkedIn in 2026.
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LinkedIn Ads Agency Certification sets a new standard for B2B agencies
LinkedIn this month launched a global agency certification requiring Business Manager, invoicing, and Marketing Academy completions to validate B2B ads expertise.
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Magnite posts first quarter profit as CTV crosses 50% of revenue
Magnite earned $4.4M net income in Q1 2026 as CTV crossed 51% of contribution ex-TAC for first time, with 30% year-over-year growth in streaming advertising.
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DV360 gets partial SDF uploads - fewer columns, faster changes
Google launched Partial SDF Upload for Display & Video 360, letting advertisers update line items with far fewer than the standard 120-plus columns required.
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Chrome on Android now lets users share approximate location with websites
Chrome for Android adds approximate location sharing, giving users a middle-ground privacy option between full location access and denial for website requests.
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JCDecaux Q1 2026: programmatic DOOH hits 10.5% of digital as Middle East bites
JCDecaux Q1 2026 revenue rose 2.6% to 880.6 million euros as programmatic DOOH grew 27.2%, reaching 10.5% of digital revenue despite Middle East headwinds.
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Alexa+ lands on Bose speakers as a free Prime perk - what changes for users
Amazon brought Alexa+ to Bose speakers on May 5, expanding its AI assistant beyond Echo devices and offering the feature free for Prime members in the U.S.
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UID2 oversight gaps: CTV publisher's broken tokens went undetected for months
A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance.
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GPC could cut EU consent banners - but law must catch up first
A May 2026 study finds Global Privacy Control can partly reduce EU cookie consent banners, but regulators must first clarify how the GPC signal maps to GDPR.
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Trade Desk beat Q1 estimates. Wall Street downgraded it anyway
The Trade Desk posted $689 million in Q1 2026 revenue on May 7, beating estimates but missing Q2 guidance and triggering a William Blair downgrade on Friday.
