Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]
The company behind QVC and HSN missed its annual filing deadline on March 31, 2026, warning of $6.6B in debt and substantial doubt about its ability to survive.
by Luis Rijo
YouTube sets May 13 for Brandcast 2026 at Lincoln Center, revealing $100B paid to creators since 2021 and its pitch to capture traditional TV ad budgets.
by Luis Rijo
EU ePrivacy derogation expires as Google, Meta pledge voluntary CSAM scanning despite documented false positives and unresolved legal questions in Europe.
by Luis Rijo
System1 ranked UK 2026 Easter ads on 30 March, with Lindt scoring 5.9 Stars - highest emotional response as HFSS rules reshape food creative strategy.
by Luis Rijo
Perplexity's Ninth Circuit appeal challenges Amazon's use of hacking law to block AI shopping agents, threatening the ad model behind $69 billion in revenue.
by Luis Rijo
Perplexity AI filed its opening appeal brief on April 1, 2026, arguing Amazon misused federal computer fraud law to block competition in agentic AI shopping.
by Luis Rijo
Japan, South Korea, Vietnam, and Taiwan each enacted AI legislation in 2025-2026. Here is what the laws actually say - and how they compare.
by Luis Rijo
Performance Max campaigns face growing scrutiny at high spend levels as practitioners report budget drift, over-indexing on remarketing, and loss of channel control above $100k/month.
by Luis Rijo