Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9795 Articles

Display - Apr 04, 2026 Seven independent agencies earn The Trade Desk's second Premier Partner class

The Trade Desk Premier Partner badge awarded to certified independent agencies in 2026.

The Trade Desk named seven independent agencies to its second Premier Partner class on April 3, 2026, through role-based Edge Academy certification paths.

by Luis Rijo

Video - Apr 04, 2026 IAB Europe maps the programmatic CTV landscape in its most detailed guide yet

Hand holding TV remote control in blue and purple light, IAB Europe CTV programmatic guide.

IAB Europe's April 2026 programmatic CTV guide covers SSAI, fraud, six ad formats, ACR data, TCF consent, and measurement for European buyers and sellers.

by Luis Rijo

Video - Apr 04, 2026 Europe watches TV daily at 64%, yet SVOD daily use collapses to 19%

Daily TV viewing: Europe 64%, US 41%, China 40%, per RTL AdAlliance Living Room Study 2026.

RTL AdAlliance Living Room Study 2026: 64% of Europeans watch TV daily across 17 markets, but Netflix daily use reaches only 19% despite 53% subscription reach.

by Luis Rijo

Search - Apr 04, 2026 Italy's search habits are shifting faster than brands can measure

Italian piazza at dusk with holographic AI search layers over classical architecture.

Italian research from IAB Italia's Search Forward 2026 shows 35% of online adults use generative AI for shopping, while Google AI Mode reaches 9.4% in Italy.

by Luis Rijo

Video - Apr 04, 2026 OpenAI buys TBPN: the tech show that never asked hard questions

OpenAI paid low hundreds of millions for TBPN, a tech talk show built on friendly access. What the deal means for AI public narrative and marketing.

by Luis Rijo

Search - Apr 04, 2026 Google Search Console impressions bug ran for nearly a year unnoticed

Google confirms a Search Console logging error inflated impression data from May 13, 2025. A fix is rolling out, and impressions will drop in coming weeks.

by Luis Rijo

Social - Apr 04, 2026 IAB Polska publishes nano and microinfluencer guide as trust data turns stark

IAB Polska nano and microinfluencer guide cover displayed on a tablet screen

IAB Polska released a practical guide on nano and microinfluencer marketing on March 19, 2026, as research shows only 30% of Polish social media users trust influencer content.

by Luis Rijo

Retail - Apr 04, 2026 Amazon's payment change: ad costs to auto-deduct from seller proceeds April 15

Amazon warehouse with locked cash box on steel table, ad costs deducted from seller proceeds

Amazon Ads moves to proceeds billing for a portion of advertisers April 15, with Pay by Invoice available as an alternative and credit cards remaining a secondary option.

by Luis Rijo