UID2 oversight gaps: CTV publisher's broken tokens went undetected for months
A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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GPC could cut EU consent banners - but law must catch up first
A May 2026 study finds Global Privacy Control can partly reduce EU cookie consent banners, but regulators must first clarify how the GPC signal maps to GDPR.
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Trade Desk beat Q1 estimates. Wall Street downgraded it anyway
The Trade Desk posted $689 million in Q1 2026 revenue on May 7, beating estimates but missing Q2 guidance and triggering a William Blair downgrade on Friday.
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Urban VPN's in-house LinkX protocol promises 5x faster speeds
Urban VPN's in-house WireGuard protocol Urban LinkX claims 5x faster connections in lab tests while Protocol Control lets users switch VPN protocols in-app.
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Rakuten and impact.com unite affiliate tech, data, and services in new deal
Rakuten and impact.com on April 28 merged affiliate tech, shopper data and managed services in one performance marketing ecosystem via a new strategic alliance.
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Stater Bros. taps ISM for programmatic audio across 165 California stores
Stater Bros. partners with In-Store Marketplace and Mood Media to launch programmatic audio across 165 stores, with digital screens planned for later in 2026.
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Spain's CTV market hits 95% penetration - but ads still face a trust gap
IAB Spain's 2026 CTV study finds 34.3 million users, 175 million euros in ad spend, and measurement gaps that are still slowing advertiser confidence in Spain.
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Meta's PR response to child harm verdicts draws scrutiny
After two U.S. jury verdicts fining Meta $379.2M for child harm, Andy Stone issued a statement that senators and legal critics called defiant and misleading.
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Spotify lets AI agents save personal podcasts directly to your library
Spotify launched a beta tool on May 7 that lets AI agents like Claude Code generate and save private personal podcasts to user libraries across 2,000 devices.
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Rakuten launches open-source SDK as Honey returns to its network
Rakuten Rewards releases a TypeScript SDK on GitHub for browser extensions to detect affiliate sessions and stand down, as Honey quietly returns to its network.
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AI sales and marketing startups raised $3.7B globally in 2026
Sales, marketing and CRM startups raised $3.7 billion globally in early 2026, with AI deals dominating as venture funding holds near the $8 billion annual mark.
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Food blogs beat AI for recipes: what a 2026 study found
Inspired Taste surveyed 2,008 Americans: home cooks are 300% more likely to use food blogs than AI for recipes, and 125% more likely to reach for a cookbook.
