Cision acquired Falcon.io, a SaaS platform for social media listening, engaging, publishing, measuring and managing customer data, the company today announced.
Falcon.io born in Copenhagen, Europe, in 2010, and was founded by the CEO Ulrik Bo Larsen. It has expanded globally having today offices in Copenhagen, Sofia, Berlin, Melbourne, New York, and Budapest.
Falcon.io has more than 250 employees, in an international environment, counting with more than 40 nationalities.
Cision says Falcon.io addition further solidifies Cision’s market leadership in driving the future of earned media management, moving beyond the tactical nature of PR point solutions.
Falcon.io will continue to be offered as a stand-alone social media platform for marketers, advertisers, and customer experience professional, but will also be integrated with the Cision Communications Cloud® to expand social media capabilities to earned media and communications professionals. Cision says that integrating Falcon.io into the Cision Comms Cloud ™ platform will enable marketing and communications professionals to fully integrate their campaigns across owned, earned and paid media.
Falcon.io’s social media marketing capabilities are immediately available to Cision customers.
“Falcon.io is an industry leader in Europe and fast-emerging in the U.S. for social media marketing. By adding their social marketing solutions to the Cision portfolio, we are finally allowing industry professionals to execute sophisticated social media campaigns across paid, owned, and earned media that spans the entire customer journey. Falcon.io will round out our vision for holistic earned media management that includes not only engagement on broadcast, print, and open web/mobile media channels, but social media as well.”Kevin Akeroyd, Cision CEO