Intentsify announced a partnership with Clay on August 20, 2026 that places the company's business-to-business intent data directly inside Clay's data marketplace, giving revenue teams a way to pull account- and buying-group-level signals into the workflows, agents, and campaigns they already build on the platform.

In short

Intentsify and Clay launched an integration on August 20, 2026 that puts Intentsify's buyer intent data directly inside Clay, a platform used by more than 500,000 go-to-market teams. It matters because sales and marketing teams building automated outreach and account-scoring systems in Clay can now add real-time research signals without exporting data between separate tools. The practical change is that Clay customers can now monitor, enrich, and score accounts using Intentsify's intent data as a native data source rather than a manual add-on.

A data partnership built around where teams already work

The integration, which the companies are calling the Clay x Intentsify Integration, was announced through a press release distributed on Business Wire and dated August 20, 2026. According to Intentsify, the arrangement makes its Buyer Intelligence product, encompassing account-level intent and persona-level signals, available inside Clay for the first time. Clay is described in the release as data and AI infrastructure trusted by more than 500,000 go-to-market teams, and the company's own materials characterize it as the layer that unifies a company's customer and market data with third-party data drawn from more than 200 vendors.

Two figures anchor the scale of what is being combined. According to Intentsify, its buyer-intent data draws on 1.1 trillion monthly intent signals, gathered from nine source types, spanning more than 4.2 million in-market accounts and covering upward of 33,000 topics. Clay, for its part, is positioned in the release as the orchestration layer that more than half a million go-to-market teams already use to unify data, run artificial intelligence agents, and launch outbound, inbound, account-based marketing, and rep-productivity programs. Neither company disclosed the commercial terms of the arrangement, including pricing for Clay customers who want to activate Intentsify's data inside the platform.

The rationale offered in the release centers on where signal data is consumed rather than where it originates. Clay customers, according to the release, have increasingly built go-to-market motions around signals such as job changes, funding announcements, website visits, and shifts in the technology stacks that target accounts use. Intent data, the release argues, adds a different category of signal: direct evidence of what named accounts and buying groups are actively researching, and how far along a prospective buyer has progressed in its purchasing journey. Whether that added signal changes conversion outcomes for the teams using it was not addressed with independent data in the release, and no third-party measurement of the integration's performance has yet been published.

"By bringing Intentsify's buyer intelligence directly into Clay, intent becomes part of how agents prioritize, score, and act, built into the workflow itself, not a separate step teams have to manage on their own," said Charlie Allieri, President at Intentsify, according to the company's press release.

Four stated capabilities inside Clay

The release lists four specific functions that Clay customers gain access to once Intentsify's data is connected. According to the companies, teams can load a target-account list and receive weekly reports on which accounts and contacts are spiking on relevant topics, a function described as helping the right message reach the right buyer at the right time. A second function lets teams check any account or contact for intent signals on demand, filtering by job function, seniority, or geography, and feeding resulting scores directly into an outreach agent for personalization. A third capability, described as sourcing total addressable market, lets teams discover net-new accounts that are spiking on relevant topics and then score those accounts alongside other indicators such as job changes and hiring activity. The fourth function surfaces professional profiles for individuals researching monitored topics, which the release frames as equipping go-to-market teams with immediate outreach targets.

Each of these functions depends on Intentsify's data being available inside what the release describes as Clay's data marketplace and its Signals product, letting teams pull intent signals into the same tables, workflows, and agents already used to identify in-market companies, personas, and individual contacts, and to manage enrichment, scoring, outbound activity, and advertising from a single environment. Intentsify is now listed as a Clay data partner, according to the release, with Buyer Intelligence available to Clay customers immediately.

An established vendor pursuing distribution, not a new entrant

Intentsify is not a new name in the intent data category. The Westwood, Massachusetts company, founded in 2018, has built its market position over several years through both product development and acquisition. Central to that history is the 2024 purchase of Five By Five, known within the industry as 5x5, which added what Intentsify calls an Identity Graph designed to link contacts, companies, and digital identifiers using a cooperative data model. PPC Land documented that infrastructure in detail when covering Intentsify's subsequent product launches, noting that the acquisition later received external validation.

That validation arrived in the form of an analyst assessment. According to the Business Wire release, Intentsify was ranked number one for Strength of Offering in The Forrester Wave: B2B Intent Data Providers, 2025, a designation the release presents as underscoring the depth of data now flowing into Clay. PPC Land's earlier coverage of Intentsify's technical positioning specifies that the underlying analyst report, titled The Forrester Wave: Intent Data Providers For B2B, Q1 2025, was published on February 27, 2025, evaluated 15 providers across 21 criteria, and gave Intentsify the highest overall score for Current Offering along with the highest possible score across 12 of the 21 categories. According to the Forrester report as cited in that coverage, the introduction of Intentsify's identity graph in 2024 ranked among the most significant innovations in the intent data category over the prior two years, driving persona-based analysis and improved buying-group prediction.

Intentsify has continued layering product announcements on top of that infrastructure through 2026. PPC Land reportedthat the company announced more than 20 percent year-over-year revenue growth on April 15, 2026, alongside an expansion of pre-built B2B audience segments inside demand-side platforms including The Trade Desk and Display & Video 360, a distribution partnership with LiveRamp reaching more than 90 countries, and the addition of connected television, podcast advertising, and digital out-of-home to its channel mix. A few months later, PPC Land covered the company's launch of QuantumDemand, a product designed to score entire buying groups rather than individual leads, which the company positioned as a response to buying committees that have grown larger and more fragmented in recent years. Most recently, PPC Land documented a white paper Intentsify published in late May 2026, authored by Chief Technology Officer Marco Lagi with a foreword by Allieri, arguing that the central failure mode of artificial intelligence agents in sales and marketing is data quality rather than model capability.

The Clay integration extends what the release describes as Intentsify's ongoing strategy of making intent data available wherever go-to-market teams already operate, a list that the release says already includes demand-side platforms and activation channels, and now includes what it calls GTM orchestration infrastructure.

Clay's growth and the rise of a new job title

Clay's own trajectory helps explain why a data vendor would prioritize integrating with it. The company describes itself as infrastructure that go-to-market teams use to build a revenue system, unifying customer and market data with third-party data from more than 200 vendors, and deploying agents that research, prioritize, and act on behalf of sales and marketing teams. Clay's rapid rise has coincided with, and partly driven, the emergence of a new job function inside revenue organizations sometimes called the GTM engineer, a technical role that builds automated data enrichment and outreach systems rather than running them manually. That terminology originated inside Clay itself, according to industry commentary on the role's history, though its adoption has since spread well beyond the company that coined it.

Clay's financial backing reflects the scale of that adoption. The company raised 100 million dollars in Series C funding at a valuation of 3.1 billion dollars, a round led by Alphabet's independent growth fund, CapitalG, with participation from existing investors including Sequoia Capital, Meritech Capital, First Round Capital, BoxGroup, and Boldstart, along with new investor Sapphire Ventures. That funding brought Clay's total capital raised to 204 million dollars. Clay's customer base at the time of that funding round exceeded 10,000 organizations, spanning companies including OpenAI, Anthropic, and Cursor alongside faster-growing companies such as Canva, Intercom, and Rippling.

Clay's platform integrates with more than 150 data sources, according to public company materials, and its artificial intelligence agents are used for tasks ranging from monitoring competitor mentions to trigger personalized campaigns, to analyzing satellite imagery as a proxy for estimating a prospective customer's warehouse capacity. Job listings for the GTM engineer title that Clay popularized have grown substantially since the position first appeared, with postings now present at companies including Cursor, Webflow, Notion, and Lovable.

Why the integration matters for marketing and revenue teams

The announcement fits inside a broader pattern that PPC Land has tracked across 2025 and 2026: intent data vendors moving their signal sets closer to the point where marketing and sales teams already operate, rather than requiring those teams to import data into a separate analysis tool. PPC Land's coverage of Bombora's expansion onto Reddit's advertising inventory, and its earlier coverage of Bombora's curated ecosystem audiences with partners including Crunchbase and G2, describes a similar competitive logic among rival intent providers: recognition from independent analyst firms followed by rapid distribution deals meant to place a vendor's signal set inside as many downstream systems as possible.

That competitive backdrop carries a measurement problem that the Clay integration does not resolve on its own. PPC Land's reporting on a separate B2B measurement vendor, Dreamdata, cites Forrester research finding that 64 percent of B2B marketing leaders do not trust their own measurement methods, a figure that originated in LinkedIn's own measurement guide and that PPC Land has traced across multiple B2B marketing technology stories in 2026. Layering a new signal source into an outreach workflow can make targeting more precise in principle, but it does not by itself resolve the attribution question of whether pipeline generated through that workflow can be credibly traced back to the intent signal that triggered it. Buying committees have also grown more complex over the same period during which intent data vendors have expanded their footprints. PPC Land reported that Dreamdata's LinkedIn Ads Benchmarks Report 2026 documented B2B buying committees expanding from an average of 6.8 to 10 stakeholders, with buyer journeys stretching from 211 to 272 days over the same measurement period, a structural shift that helps explain why vendors such as Intentsify have pivoted product messaging toward scoring entire buying groups rather than individual leads.

The integration also sits inside a wider trend of data and orchestration platforms opening themselves to artificial intelligence agents through structured technical interfaces, a pattern PPC Land has documented across the advertising and marketing technology sectors throughout 2025 and 2026. Clay's own positioning as an agent orchestration layer, where automated systems research prospects and personalize outreach without step-by-step human instruction, aligns with what the industry has termed agentic AI, in which coordinated software systems pursue a defined goal using external tools rather than executing a single scripted task. Intentsify's own white paper, covered separately by PPC Land, made the case that such systems fail not because of weak model reasoning but because of poor-quality underlying data, a framing that positions the Clay integration as a direct response to that argument: feeding higher-fidelity intent signals into the same agentic workflows the industry has increasingly adopted.

For marketers and revenue teams evaluating whether to adopt the integration, several open questions remain unaddressed by the announcement itself. Neither company disclosed pricing for Clay customers seeking to activate Intentsify's Buyer Intelligence product, nor did the release specify whether the integration requires an existing Intentsify subscription in addition to a Clay account, or whether the intent data is bundled differently for Clay users than it is for buyers accessing Intentsify directly. The release also does not specify data refresh frequency beyond describing weekly account and contact reports as one available function, leaving unanswered how real-time the "real-time evidence" framing used elsewhere in the release actually is in practice.

Company backgrounds

Intentsify describes itself as a provider of business-to-business organizations' most accurate and comprehensive buyer-intent intelligence, offering solutions that let marketers convert buying signals into pipeline through customized advertising and lead generation programs. The company characterizes its data portfolio as combining an unrivaled set of sources with what it calls an industry-leading media ecosystem, enabling full-funnel go-to-market programs aimed at revenue acceleration.

Clay describes itself as the infrastructure that go-to-market teams use to build a revenue system, unifying a company's own customer and market data with third-party data from more than 200 vendors, letting users orchestrate sales and marketing plays, and deploying agents that research, prioritize, and act on behalf of revenue teams.

Timeline

  • 2024 - Intentsify acquires Five By Five, known as 5x5, adding an Identity Graph designed to link contacts, companies, and digital identifiers, as documented by PPC Land
  • February 27, 2025 - The Forrester Wave: Intent Data Providers For B2B, Q1 2025 is published, naming Intentsify a Leader with the highest Current Offering score, as reported by PPC Land
  • April 15, 2026 - Intentsify reports more than 20 percent year-over-year revenue growth and expands to 700-plus pre-built B2B audience segments across more than 90 countries, covered by PPC Land
  • May 31, 2026 - Intentsify publishes a white paper arguing that data quality, not model capability, is the binding constraint on agentic AI performance in sales and marketing, as reported by PPC Land
  • August 11, 2026 - Intentsify launches QuantumDemand, a product scoring entire buying groups rather than individual leads, detailed by PPC Land
  • August 20, 2026 - Intentsify and Clay announce the Clay x Intentsify Integration, placing Intentsify's Buyer Intelligence inside Clay's data marketplace for more than 500,000 go-to-market teams

Summary

Who: Intentsify, a Westwood, Massachusetts-based provider of business-to-business buyer intent data, and Clay, a go-to-market data and orchestration platform used by more than 500,000 teams.

What: The two companies launched the Clay x Intentsify Integration, making Intentsify's Buyer Intelligence, including account-level intent and persona-level signals, available directly inside Clay's data marketplace and Signals product.

When: The partnership was announced on August 20, 2026, through a press release distributed on Business Wire.

Where: The integration is available globally to Clay customers, drawing on intent signals gathered across more than 4.2 million in-market accounts worldwide.

Why: Go-to-market teams increasingly build automated workflows and AI agents around behavioral signals such as job changes and website visits; adding Intentsify's real-time research signals into Clay lets those same workflows incorporate intent data natively rather than as a separate manual step, according to the companies.